What is a nominal scale?

It identifies and classifies variables, such as sex, use/do not use, profession, etc., since they are categorical and qualitative.

It identifies and classifies variables, such as sex, use/do not use, profession, etc., since they are categorical and qualitative.

It converts absolute count values into relative values.

It asks the respondent to put some characteristic or attribute of the product in order compared to others.

Opinions and preferences measured in this way can reveal the distance between each opinion and preference.

It is a survey in which the absolute zero means a point on a scale that translates the absence of the phenomenon.