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Segundo Kotler & Keller (2006), ao analisar os cenários, deve-se considerar quatro tipos de concorrentes em mercados internacionais. Dentre eles temos:

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Estrutura Transnacional.

",{"_21":198,"_60":66,"_62":199},"65a04105-2e8b-4e75-b400-4fd626a60c7f","

Estrutura Multinacional.

",{"_21":201,"_60":70,"_62":202},"c63e91f3-8186-4e8f-b412-859babfb4216","

Estrutura Híbrida.

",{"_21":204,"_60":74,"_62":205},"8117b16b-cea0-4cf1-9404-f4cb3fecc48b","

Estrutura por Produto.

",{"_21":207,"_60":78,"_62":208},"8efb69d3-c906-470d-8f54-4d41c9b57b16","

Estrutura de Divisões Geográficas.

","

A estrutura __________ é encontrada em empresas que tentam explorar vantagens globais e locais, valendo-se de superioridades tecnológicas e inovações rápidas.

",[211],{"_21":154,"_35":155,"_37":156,"_129":130,"_131":144,"_102":157,"_104":157,"_23":158,"_106":156},{"_18":213,"_20":19,"_21":214,"_56":215,"_80":19,"_81":230,"_29":231},"49753a59-fc1e-40d4-887b-3f460dbf79cc","a895392f-ddb0-4c38-bde1-a20b2dbddc16",[216,219,222,224,227],{"_21":217,"_60":61,"_62":218},"27179fc8-0c1b-46c6-8664-b5b8358dfd1e","

Inovação.

",{"_21":220,"_60":66,"_62":221},"7cf4fba5-2e7b-4e84-99d0-00e1b018ea9a","

Exclusão.

",{"_21":213,"_60":70,"_62":223},"

Inserção.

",{"_21":225,"_60":74,"_62":226},"4fbfe4f8-c55d-4cf0-a33a-870436fdba11","

Deleção.

",{"_21":228,"_60":78,"_62":229},"f30e4d05-42a5-430b-a82b-14e5f0f40525","

Captação.

","

O Novo Mercado é um segmento no qual as empresas devem se comprometer com a adoção de práticas de governança corporativa e disclosure adicionais em relação ao que é exigido pela:

",[211],[211,233,243,252,258,259,260],{"_21":234,"_35":145,"_37":146,"_129":235,"_131":236,"_102":237,"_104":237,"_23":238,"_106":242},"285e532e-d2f0-4c8b-a42e-1e96738fb978","8895a046-7392-4f1e-8213-a0a997afaef1","298e73ef-9229-4ef3-a3e0-f4bb31ac0ff8","2025-03-02T00:59:01.645436+00:00",{"_93":239,"_134":240,"_136":137,"_138":241},"Marketing simple description",15,48684,"marketing-1",{"_21":236,"_35":244,"_37":245,"_129":235,"_131":-5,"_102":246,"_104":246,"_23":247,"_106":251},"Ciências Sociais","ciencias-sociais","2025-03-02T00:58:52.090133+00:00",{"_93":248,"_134":249,"_136":137,"_138":250},"Ciências Sociais simple description",12,795209,"ciencias-sociais-1",{"_21":253,"_35":36,"_37":38,"_129":235,"_131":234,"_102":254,"_104":254,"_23":255,"_106":257},"40f693da-10ec-43f3-930c-f9e77d26fc23","2025-03-02T00:59:16.292523+00:00",{"_93":256,"_134":137,"_136":137,"_138":160},"Marketing Internacional simple description","marketing-internacional-1",{"_21":144,"_35":145,"_37":146,"_129":130,"_131":126,"_102":147,"_104":147,"_23":148,"_106":151},{"_21":126,"_35":127,"_37":128,"_129":130,"_131":-5,"_102":132,"_104":132,"_23":133,"_106":140},{"_21":163,"_35":164,"_37":165,"_129":130,"_131":154,"_102":166,"_104":166,"_23":167,"_106":165},"tagsTree",[125],"videoDislikes",{},"videoLikes",{},"actionData","errors"]

Comentários