WordPress is a content manager used for website development.

CRM is a cloud computing strategy used for managing and automating processes in sales, marketing, customer service, and support.

IDIC is a subcategory of the CRM model that helps evaluate consumers, identifying, distinguishing, interacting, and personalizing.

Google Analytics is a platform that collects data on apps and websites and analyzes all data that is synchronized in the account of the business owner, creating a report of how many accesses there were on their website, for example.