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The importance of understanding consumer behavior for the success of a company.

",{"_44":89,"_84":90,"_86":91},"280bfad0-1ae5-44be-b376-b9ace3963555","B","

The influence of social and cultural factors on consumer behavior.

",{"_44":93,"_84":94,"_86":95},"cf38ea56-772b-451f-85c6-6ba4feac96a5","C","

The role of family in consumer decision-making.

",{"_44":97,"_84":98,"_86":99},"89c98e31-4659-4848-89a3-e5a7a4f05684","D","

The study of consumer behavior as a social and cultural process.

","solution_explanation","statement","

What is the main focus of the second class on Consumer Behavior?

","status","pending_classification","hasRelatedVideo","relatedVideos",[108],{"_109":110,"_128":129,"_51":144,"_181":182,"_199":200},"content",{"_44":111,"_55":112,"_113":-5,"_114":115,"_116":117,"_118":-5,"_46":119,"_122":123,"_124":123,"_125":-5,"_126":127},"ca451fb2-9e8b-4938-801e-7ae689af8929","Demonstração das Variações Patrimoniais - DVP - Parte 1","description","content_type_id","1051eee7-c62e-4b2c-9900-77a29fcec080","resource_id","f9a280b8-ed92-4a90-bf3a-eb08b8a5f109","user_id",{"_120":121},"external_id","4650","created_at","2025-08-20T12:27:41.608438+00:00","updated_at","content_group_id","slug","demonstracao-das-variacoes-patrimoniais-dvp-parte-1","prometheusData",{"_130":131,"_137":138,"_139":140,"_141":142,"_28":143},"provider",{"_44":132,"_133":134,"_135":136},"06f120be-2194-4548-8336-7ba44ffbae14","key","grupo_q_proteus","kind","proteus","reference","1752cbea-2c21-47e0-b801-4d0c228101a4","state","completed","thumbnail_url","https://proteus.grupoq.io/videos/1752cbea-2c21-47e0-b801-4d0c228101a4/thumbnailsthumb.0000000.jpg","https://proteus.grupoq.io/videos/1752cbea-2c21-47e0-b801-4d0c228101a4/levels.m3u8",[145],{"_44":146,"_55":147,"_57":148,"_149":150,"_151":-5,"_122":152,"_124":152,"_46":153,"_126":160,"_161":162},"7a66d35f-1713-46a7-954b-d29c3ecd0138","Administração","administracao","tag_group_id","c1ce2cf2-b217-4cc7-8182-81c56bd3522d","parent_id","2025-04-29T01:57:27.846077+00:00",{"_154":155,"_156":157,"_158":159},"childrenCount",25,"content_count",0,"question_count",318441,"administracao-1","children",[163],{"_44":164,"_55":165,"_57":166,"_149":150,"_151":146,"_122":167,"_124":167,"_46":168,"_126":171,"_161":172},"58ec5133-0a79-42f6-bb05-b627e53e8fa5","Marketing","marketing","2025-04-29T02:19:12.828432+00:00",{"_154":169,"_156":157,"_158":170},11,43350,"marketing-7",[173],{"_44":174,"_55":63,"_57":64,"_149":150,"_151":164,"_122":175,"_124":175,"_46":176,"_126":179,"_161":180},"256d0341-df32-4016-8059-b4f45ebec16a","2025-04-29T03:44:32.303369+00:00",{"_154":177,"_156":157,"_158":178},2,8601,"comportamento-do-consumidor-4",[],"video",{"_44":117,"_13":112,"_113":-5,"_183":184,"_185":186,"_28":-5,"_187":-5,"_130":186,"_188":189,"_141":-5,"_190":-5,"_191":-5,"_192":-5,"_193":-5,"_46":194,"_195":157,"_196":-5,"_103":197,"_122":198,"_124":198},"duration",26,"source_type","prometheus","iframe_url","provider_video_id","3ebace62-3310-4a8f-96b1-8202b682c335","format","quality","file_path","file_size",{"_120":121},"views_count","last_played_at","draft","2025-08-19T11:56:18.928777+00:00","tag",{"_44":146,"_55":147,"_57":148,"_149":150,"_151":-5,"_122":152,"_124":152,"_46":201,"_126":160,"_161":202},{"_154":155,"_156":157,"_158":159},[203],{"_44":164,"_55":165,"_57":166,"_149":150,"_151":146,"_122":167,"_124":167,"_46":204,"_126":171,"_161":205},{"_154":169,"_156":157,"_158":170},[206],{"_44":174,"_55":63,"_57":64,"_149":150,"_151":164,"_122":175,"_124":175,"_46":207,"_126":179,"_161":208},{"_154":177,"_156":157,"_158":178},[],"similarQuestions",[211,234,257],{"_40":43,"_42":43,"_44":212,"_81":213,"_100":43,"_101":230,"_51":231},"3fff1dfb-4739-499f-bfc5-9dcfd2495444",[214,217,220,223,226],{"_44":215,"_84":85,"_86":216},"dd7bc3a0-0efa-439d-aa3e-c9c2710aa4c2","Social e psicológico.",{"_44":218,"_84":90,"_86":219},"9552e7de-fb0c-4dea-b57e-eacae86bfcdd","Psicológico, social e de estima.",{"_44":221,"_84":94,"_86":222},"87d358e8-c0e3-4300-8c67-29f673a10cf3","Ambiental, econômico e de estima.",{"_44":224,"_84":98,"_86":225},"3cf1d7b2-051a-4509-87fc-f8df66ea6481","Social e ambiental.",{"_44":227,"_84":228,"_86":229},"12d7766e-3102-4319-ad91-89a95e02a443","E","Psicológico, ambiental e social.","

A prática do consumo acompanha a sociedade há séculos. Ela ganhou força, sobretudo, com a Revolução Industrial - ou seja, é algo já incorporado ao modo de vida do ser humano, mas, recentemente, ganhou mais força e novos estímulos.
Nesse contexto, o consumo responsável tenta minimizar o impacto:

",[232],{"_44":174,"_55":63,"_57":64,"_149":150,"_151":164,"_122":175,"_124":175,"_46":233,"_126":179},{"_154":177,"_156":157,"_158":178},{"_40":235,"_42":43,"_44":236,"_81":237,"_100":252,"_101":253,"_51":254},"d2dd20a7-4a92-46e2-83a7-06212b9eee39","b481c4a8-0dff-4338-85f0-b38cfcf58dde",[238,241,244,247,250],{"_44":239,"_84":85,"_86":240},"2a1c7f67-5340-470a-b8aa-7e4c84165e25","Definir",{"_44":242,"_84":90,"_86":243},"28907de4-08f1-430e-87a6-6e5edcd68c18","Compreender",{"_44":245,"_84":94,"_86":246},"a67a9735-5968-4c80-853d-bacb74828591","Esboço",{"_44":248,"_84":98,"_86":249},"5a2a72bf-f9ca-4c97-b97a-71e91f2ab8b6","Protótipo",{"_44":235,"_84":228,"_86":251},"Decidir","No Design Sprint, após o dia de esboços (Sketch), o terceiro dia é o \"Decide\". Nesse momento, cada membro apresenta seus sketches, o grupo faz votação/heat-map e converge para a solução vencedora. O trecho descreve exatamente essa dinâmica coletiva de escolha, própria da fase Decidir.","

O GDS – Google Design Sprint possui várias fases, e trabalha-se intensamente por 5 dias para que se concretize o previso na metodologia.
Qual é a fase identificada com o seguinte excerto: “Cada participante compartilhará seu esboço de solução e a equipe encontrará consenso sobre uma única ideia...”?

",[255],{"_44":174,"_55":63,"_57":64,"_149":150,"_151":164,"_122":175,"_124":175,"_46":256,"_126":179},{"_154":177,"_156":157,"_158":178},{"_40":258,"_42":43,"_44":259,"_81":260,"_100":43,"_101":275,"_51":276},"301c5c6f-79c7-4ba2-b0e6-c04b116a16d8","de69f719-86a0-4b46-9676-0f51570085cc",[261,264,267,270,273],{"_44":262,"_84":85,"_86":263},"7dbf4d7c-c720-451d-9248-8fe66a97cacb","

Somente os grupos religiosos.

",{"_44":265,"_84":90,"_86":266},"ec7cb9a6-c207-439d-b8b2-27b8cae3873f","

Os grupos musicais.

",{"_44":268,"_84":94,"_86":269},"8ccaa428-73fe-4e4b-b704-89d757f05f4d","

Os grupos de referência são aqueles que não exercem influência direta ou indireta sobre o indivíduo, sobre o seu comportamento e as suas atitudes.

",{"_44":271,"_84":98,"_86":272},"4fc28579-8e14-4d3a-90ce-50985cc5e45a","

Somente a família.

",{"_44":258,"_84":228,"_86":274},"

Os grupos de referência são aqueles que exercem influência direta ou indireta sobre o indivíduo, sobre o seu comportamento e as suas atitudes.

","

De que forma podemos conceituar os grupos de referência?

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Comentários