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O briefing é um documento de grande importância, já que dele depende cada ação do plano de comunicação. Para ser considerado bom, o briefing deve ser:

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Coeficiente de assimetria de Pearson, coeficiente de assimetria de Bowley, coeficiente de assimetria de Fisher

",{"_44":219,"_81":87,"_83":220},"635bd862-6068-4742-a8b0-d723fe3580f7","

Coeficiente de assimetria de Bowley, coeficiente de assimetria de Pearson, coeficiente de assimetria de Fisher

",{"_44":222,"_81":91,"_83":223},"386582dd-710e-476b-8fd8-00ab3b729e1c","

Coeficiente de assimetria de Pearson, coeficiente de assimetria de Fisher, coeficiente de assimetria de Bowley

","O coeficiente de Pearson usa apenas média-mediana/mode e desvio-padrão: é o cálculo mais elementar. Bowley acrescenta quartis, exigindo mais etapas (ordenação, cálculo de Q1, Q2, Q3) e, portanto, é considerado de complexidade intermediária. O coeficiente de Fisher baseia-se no terceiro momento central padronizado, envolvendo potências e somas sobre todos os dados, sendo claramente o mais sofisticado. Assim, a ordem crescente é Pearson → Bowley → Fisher.","

Qual é a sequência correta de medidas de assimetria, em ordem crescente de complexidade?

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Comentários