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Ajudar a entender as necessidades e desejos dos clientes.

",{"_19":30,"_25":31,"_27":32},"68e82e2c-3580-4eaa-a4d6-257356d9c896","B","

Ajuda na tomada de decisão dos gerentes.

",{"_19":34,"_25":35,"_27":36},"ec57e297-6efd-4703-9621-dc009d5b04e3","C","

Apoia as estratégias de marketing.

",{"_19":38,"_25":39,"_27":40},"f189027c-03a4-493b-98e8-43764475b9d9","D","

É necessário conhecer os consumidores apenas na concepção do produto.

","solution_explanation","statement","

Qual das seguintes afirmacoes sobre pesquisa de mercado está INCORRETA?

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Sobre as variáveis que estão diretamente ligadas à sustentabilidade do planeta e à qualidade de vida da espécie humana, assinale a alternativa:

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Considere a situação descrita a seguir e assinale a alternativa que contém a técnica de tratamento de dados da pesquisa qualitativa utilizada.

João dedicou os últimos anos da sua carreira acadêmica à compreensão do fenômeno do encontro das águas na Amazônia e os impactos desse encontro sobre a cultura dos ribeirinhos da região. A técnica em uso é:

",[68,90,99,108,118,125,135,143,151,160,167,172,178,184],{"_16":17,"_18":17,"_19":206,"_21":207,"_41":17,"_42":220,"_66":221},"6ee7e016-60f0-474d-b400-d9dea377a4ab",[208,211,214,217],{"_19":209,"_25":26,"_27":210},"06772f25-1dac-46c0-8e1c-3c734c7438fd","Etnografia.",{"_19":212,"_25":31,"_27":213},"37bdbd7d-a46b-4044-be4e-8e6385dc5f15","Análise de conteúdo.",{"_19":215,"_25":35,"_27":216},"efc06960-ee76-49ac-ba96-1101d88b9dae","Análise do discurso.",{"_19":218,"_25":39,"_27":219},"bc3b89e2-a1a6-4d41-9e28-9ecd887955fe","História Oral.","

Considere a situação descrita a seguir e assinale a alternativa que contém a técnica de tratamento de dados da pesquisa qualitativa utilizada.
Fernanda acabou de tabular 12 entrevistas e constatou que a palavra Itatiaia foi utilizada por 32% dos entrevistados. A técnica em uso é:

",[68,90,99,108,118,125,135,143,151,160,167,172,178,184],{"_16":17,"_18":17,"_19":223,"_21":224,"_41":17,"_42":237,"_66":238},"98436370-a89a-4b68-b3f9-5bc6bd783366",[225,228,231,234],{"_19":226,"_25":26,"_27":227},"127e29ac-171b-4676-a31b-1b47e24d3d17","Devolução.",{"_19":229,"_25":31,"_27":230},"b625b0f6-4da3-40dd-b72c-24de90cb1887","Troca.",{"_19":232,"_25":35,"_27":233},"66df7e27-f7db-467f-8c7a-d55392febcfa","Reclamação.",{"_19":235,"_25":39,"_27":236},"77c360d7-fc7e-4ded-835f-67a633c17961","SAC.","

Sobre os elementos que compõem o ciclo econômico, assinale a alternativa:

",[68,90,99,108,118,125,135,143,151,160,167,172,178,184],{"_16":17,"_18":17,"_19":240,"_21":241,"_41":17,"_42":253,"_66":254},"b3ea4dac-6683-4a38-8910-15743005909e",[242,245,248,251],{"_19":243,"_25":26,"_27":244},"2791b14d-7404-4a1d-89af-34ad9eea25f9","Produto.",{"_19":246,"_25":31,"_27":247},"dc73a8dc-d48c-4d76-bbe1-3b3f1ffa0a52","Venda.",{"_19":249,"_25":35,"_27":250},"4403af2d-0a4a-443f-93e2-5836b9cbc7b3","Compra.",{"_19":252,"_25":39,"_27":230},"a7cd126d-2a58-4110-9887-cf12da6da7b8","

O marketing é uma atividade de comercialização que teve a sua base em certo conceito.
Sobre qual é esse conceito, assinale a alternativa:

",[68,90,99,108,118,125,135,143,151,160,167,172,178,184],[68,90,99,108,118,125,135,143,151,160,167,172,178,184],"tagsTree",[258,267],{"_19":91,"_70":92,"_72":93,"_74":75,"_76":-5,"_78":94,"_80":94,"_81":95,"_89":98,"_259":260},"children",[261],{"_19":100,"_70":101,"_72":102,"_74":75,"_76":91,"_78":103,"_80":103,"_81":104,"_89":107,"_259":262},[263],{"_19":161,"_70":162,"_72":163,"_74":75,"_76":100,"_78":164,"_80":164,"_81":165,"_89":163,"_259":264},[265],{"_19":185,"_70":153,"_72":154,"_74":75,"_76":161,"_78":175,"_80":175,"_81":186,"_89":187,"_259":266},[],{"_19":121,"_70":144,"_72":145,"_74":75,"_76":-5,"_78":146,"_80":146,"_81":147,"_89":150,"_259":268},[269,275],{"_19":77,"_70":119,"_72":120,"_74":75,"_76":121,"_78":103,"_80":103,"_81":122,"_89":124,"_259":270},[271],{"_19":69,"_70":71,"_72":73,"_74":75,"_76":77,"_78":79,"_80":79,"_81":82,"_89":73,"_259":272},[273],{"_19":168,"_70":153,"_72":154,"_74":75,"_76":69,"_78":169,"_80":169,"_81":170,"_89":171,"_259":274},[],{"_19":136,"_70":137,"_72":138,"_74":75,"_76":121,"_78":103,"_80":103,"_81":139,"_89":142,"_259":276},[277],{"_19":174,"_70":179,"_72":180,"_74":75,"_76":136,"_78":164,"_80":164,"_81":181,"_89":183,"_259":278},[279],{"_19":173,"_70":153,"_72":154,"_74":75,"_76":174,"_78":175,"_80":175,"_81":176,"_89":177,"_259":280},[],"actionData","errors"]

Comentários