There are some factors that justify the importance of research. Analyze the following statements:

I. They verify people's recall of brands: recall surveys are important in order to gauge how much a particular brand is fixed in the minds of the target audience. Any adjustments may be necessary to improve positioning.

II. Knowing what people perceive about the competition: it is also important to know what the target audience perceives about the competition and its products or services. Ideas originating from the market can point to possible corrections in strategies.

III. Reduce costs: the position adopted by the market in the use of products and services can indicate new possibilities for approach in order to develop new strategies for better positioning.

IV. Develop new strategies: the market can point out necessary changes in products or services that need to be updated. The modernization of processes and consequent implementation can lead to cost reduction or even elimination.

Choose the correct alternative: