[{"_1":2,"_277":-5,"_278":-5},"loaderData",{"_3":4,"_8":9},"root",{"_5":6,"_7":-5},"url","https://prouniversitario.com/exercicios/e9a9ffa5-9a14-4f72-af0f-f3adb22af8c5","user","pages/questions/show/index",{"_10":11,"_12":13,"_42":43,"_44":45,"_62":251,"_252":253},"comments",[],"question",{"_14":15,"_16":17,"_18":19,"_20":21,"_39":17,"_40":41},"correctOptionId","f84962d5-a63c-4f43-8440-abcb1a2ed056","difficulty","","id","e9a9ffa5-9a14-4f72-af0f-f3adb22af8c5","options",[22,28,32,35],{"_18":23,"_24":25,"_26":27},"a40614ce-205e-4476-9649-c7a73e64c089","label","A","text","Análise de demanda.",{"_18":29,"_24":30,"_26":31},"bb4d91db-931e-4ece-8523-bbb4cf5f88f7","B","Ambiente interno.",{"_18":15,"_24":33,"_26":34},"C","Concorrência.",{"_18":36,"_24":37,"_26":38},"fed55d29-2329-498f-b730-bea1a2d99f73","D","Ambiente externo.","solution_explanation","statement","

Sobre informações importantes para a tomada de decisão em marketing, assinale a alternativa INCORRETA:

","relatedVideos",[],"similarQuestions",[46,184,201,218,235],{"_14":17,"_16":17,"_18":47,"_20":48,"_39":17,"_40":61,"_62":63},"0c0c64f8-80f9-403a-b2fd-42b039825ddc",[49,52,55,58],{"_18":50,"_24":25,"_26":51},"a43e444f-7f04-421e-9b4e-f5cd7a2d78c8","Naturais.",{"_18":53,"_24":30,"_26":54},"b4354c08-9e85-4de0-9025-e4ad8307a7d5","Biológicas.",{"_18":56,"_24":33,"_26":57},"e7d1784b-b025-4a1d-8578-cb0719dee29c","Econômicas.",{"_18":59,"_24":37,"_26":60},"e3ea7e15-43aa-45ba-b27c-38080c180334","Sociais.","

Sobre as variáveis que estão diretamente ligadas à sustentabilidade do planeta e à qualidade de vida da espécie humana, assinale a alternativa:

","tags",[64,86,95,104,114,121,131,139,147,156,163,168,174,180],{"_18":65,"_66":67,"_68":69,"_70":71,"_72":73,"_74":75,"_76":75,"_77":78,"_85":69},"1459d549-8f69-4476-922b-12b4e30623be","name","Pesquisa de Mercado e Comportamento do Consumidor","alias","pesquisa-de-mercado-e-comportamento-do-consumidor","tag_group_id","c1ce2cf2-b217-4cc7-8182-81c56bd3522d","parent_id","38059001-1554-4bd2-b966-0fee46e45c3d","created_at","2025-04-29T03:44:36.709202+00:00","updated_at","metadata",{"_79":80,"_81":82,"_83":84},"childrenCount",2,"content_count",0,"question_count",8456,"slug",{"_18":87,"_66":88,"_68":89,"_70":71,"_72":-5,"_74":90,"_76":90,"_77":91,"_85":94},"19f87a87-b1c8-4469-bb0b-819add302456","Ciências Sociais","ciencias-sociais","2025-04-29T01:58:37.862534+00:00",{"_79":92,"_81":82,"_83":93},10,168308,"ciencias-sociais-2",{"_18":96,"_66":97,"_68":98,"_70":71,"_72":87,"_74":99,"_76":99,"_77":100,"_85":103},"1bc1381c-537a-4d3b-a933-dadc0866bec0","Relações Públicas","relacoes-publicas","2025-04-29T02:19:12.828432+00:00",{"_79":101,"_81":82,"_83":102},14,52877,"relacoes-publicas-1",{"_18":105,"_66":88,"_68":89,"_70":106,"_72":-5,"_74":107,"_76":107,"_77":108,"_85":113},"298e73ef-9229-4ef3-a3e0-f4bb31ac0ff8","8895a046-7392-4f1e-8213-a0a997afaef1","2025-03-02T00:58:52.090133+00:00",{"_109":110,"_79":111,"_81":82,"_83":112},"description","Ciências Sociais simple description",12,795209,"ciencias-sociais-1",{"_18":73,"_66":115,"_68":116,"_70":71,"_72":117,"_74":99,"_76":99,"_77":118,"_85":120},"Publicidade e Propaganda","publicidade-e-propaganda","7a66d35f-1713-46a7-954b-d29c3ecd0138",{"_79":101,"_81":82,"_83":119},22225,"publicidade-e-propaganda-2",{"_18":122,"_66":123,"_68":124,"_70":106,"_72":105,"_74":125,"_76":125,"_77":126,"_85":130},"520b5c2c-2bee-4e6a-ac8b-49330229b5a6","Gestão","gestao","2025-03-02T00:59:01.645436+00:00",{"_109":127,"_79":128,"_81":82,"_83":129},"Gestão simple description",74,395714,"gestao-1",{"_18":132,"_66":133,"_68":134,"_70":71,"_72":117,"_74":99,"_76":99,"_77":135,"_85":138},"58ec5133-0a79-42f6-bb05-b627e53e8fa5","Marketing","marketing",{"_79":136,"_81":82,"_83":137},11,43350,"marketing-7",{"_18":117,"_66":140,"_68":141,"_70":71,"_72":-5,"_74":142,"_76":142,"_77":143,"_85":146},"Administração","administracao","2025-04-29T01:57:27.846077+00:00",{"_79":144,"_81":82,"_83":145},25,318441,"administracao-1",{"_18":148,"_66":149,"_68":150,"_70":106,"_72":122,"_74":151,"_76":151,"_77":152,"_85":155},"b85ce0f0-faf9-4e60-8116-695fbea2c8a2","Pesquisa de Mercado","pesquisa-de-mercado","2025-03-02T00:59:15.295726+00:00",{"_109":153,"_79":82,"_81":82,"_83":154},"Pesquisa de Mercado simple description",6860,"pesquisa-de-mercado-1",{"_18":157,"_66":158,"_68":159,"_70":71,"_72":96,"_74":160,"_76":160,"_77":161,"_85":159},"be35d45b-6444-4018-83c8-4ab6ae0becc5","Economia Aplicada às Relações Públicas","economia-aplicada-as-relacoes-publicas","2025-04-29T03:44:32.303369+00:00",{"_79":162,"_81":82,"_83":84},3,{"_18":164,"_66":149,"_68":150,"_70":71,"_72":65,"_74":165,"_76":165,"_77":166,"_85":167},"c0243811-27b0-42aa-a945-fdf927ba3c7d","2025-04-29T04:00:18.906692+00:00",{"_79":82,"_81":82,"_83":84},"pesquisa-de-mercado-9",{"_18":169,"_66":149,"_68":150,"_70":71,"_72":170,"_74":171,"_76":171,"_77":172,"_85":173},"c826ae92-eafe-4cbd-a128-544e58245476","e563656c-ff5c-4816-9623-93347630d633","2025-04-29T04:00:08.35922+00:00",{"_79":82,"_81":82,"_83":84},"pesquisa-de-mercado-8",{"_18":170,"_66":175,"_68":176,"_70":71,"_72":132,"_74":160,"_76":160,"_77":177,"_85":179},"Planejamento Estratégico de Marketing","planejamento-estrategico-de-marketing",{"_79":92,"_81":82,"_83":178},15029,"planejamento-estrategico-de-marketing-3",{"_18":181,"_66":149,"_68":150,"_70":71,"_72":157,"_74":171,"_76":171,"_77":182,"_85":183},"e6525ac9-d87c-4c95-b11d-600d4851b527",{"_79":82,"_81":82,"_83":84},"pesquisa-de-mercado-7",{"_14":17,"_16":17,"_18":185,"_20":186,"_39":17,"_40":199,"_62":200},"2d665929-75c2-4055-9862-e18787fd4efe",[187,190,193,196],{"_18":188,"_24":25,"_26":189},"f7914012-7b07-4ff4-a974-1b92370baf50","Fenomenologia.",{"_18":191,"_24":30,"_26":192},"29847c9a-5047-4379-9ea2-ea428562ea73","Grupos de foco.",{"_18":194,"_24":33,"_26":195},"3abbc683-3a37-49c9-9c6d-c770a456011a","Netnografia.",{"_18":197,"_24":37,"_26":198},"a3d79133-a697-4a43-ba84-b4879c82f9b1","Fotoetnografia.","

Considere a situação descrita a seguir e assinale a alternativa que contém a técnica de tratamento de dados da pesquisa qualitativa utilizada.

João dedicou os últimos anos da sua carreira acadêmica à compreensão do fenômeno do encontro das águas na Amazônia e os impactos desse encontro sobre a cultura dos ribeirinhos da região. A técnica em uso é:

",[64,86,95,104,114,121,131,139,147,156,163,168,174,180],{"_14":17,"_16":17,"_18":202,"_20":203,"_39":17,"_40":216,"_62":217},"6ee7e016-60f0-474d-b400-d9dea377a4ab",[204,207,210,213],{"_18":205,"_24":25,"_26":206},"06772f25-1dac-46c0-8e1c-3c734c7438fd","Etnografia.",{"_18":208,"_24":30,"_26":209},"37bdbd7d-a46b-4044-be4e-8e6385dc5f15","Análise de conteúdo.",{"_18":211,"_24":33,"_26":212},"efc06960-ee76-49ac-ba96-1101d88b9dae","Análise do discurso.",{"_18":214,"_24":37,"_26":215},"bc3b89e2-a1a6-4d41-9e28-9ecd887955fe","História Oral.","

Considere a situação descrita a seguir e assinale a alternativa que contém a técnica de tratamento de dados da pesquisa qualitativa utilizada.
Fernanda acabou de tabular 12 entrevistas e constatou que a palavra Itatiaia foi utilizada por 32% dos entrevistados. A técnica em uso é:

",[64,86,95,104,114,121,131,139,147,156,163,168,174,180],{"_14":17,"_16":17,"_18":219,"_20":220,"_39":17,"_40":233,"_62":234},"98436370-a89a-4b68-b3f9-5bc6bd783366",[221,224,227,230],{"_18":222,"_24":25,"_26":223},"127e29ac-171b-4676-a31b-1b47e24d3d17","Devolução.",{"_18":225,"_24":30,"_26":226},"b625b0f6-4da3-40dd-b72c-24de90cb1887","Troca.",{"_18":228,"_24":33,"_26":229},"66df7e27-f7db-467f-8c7a-d55392febcfa","Reclamação.",{"_18":231,"_24":37,"_26":232},"77c360d7-fc7e-4ded-835f-67a633c17961","SAC.","

Sobre os elementos que compõem o ciclo econômico, assinale a alternativa:

",[64,86,95,104,114,121,131,139,147,156,163,168,174,180],{"_14":17,"_16":17,"_18":236,"_20":237,"_39":17,"_40":249,"_62":250},"b3ea4dac-6683-4a38-8910-15743005909e",[238,241,244,247],{"_18":239,"_24":25,"_26":240},"2791b14d-7404-4a1d-89af-34ad9eea25f9","Produto.",{"_18":242,"_24":30,"_26":243},"dc73a8dc-d48c-4d76-bbe1-3b3f1ffa0a52","Venda.",{"_18":245,"_24":33,"_26":246},"4403af2d-0a4a-443f-93e2-5836b9cbc7b3","Compra.",{"_18":248,"_24":37,"_26":226},"a7cd126d-2a58-4110-9887-cf12da6da7b8","

O marketing é uma atividade de comercialização que teve a sua base em certo conceito.
Sobre qual é esse conceito, assinale a alternativa:

",[64,86,95,104,114,121,131,139,147,156,163,168,174,180],[64,86,95,104,114,121,131,139,147,156,163,168,174,180],"tagsTree",[254,263],{"_18":87,"_66":88,"_68":89,"_70":71,"_72":-5,"_74":90,"_76":90,"_77":91,"_85":94,"_255":256},"children",[257],{"_18":96,"_66":97,"_68":98,"_70":71,"_72":87,"_74":99,"_76":99,"_77":100,"_85":103,"_255":258},[259],{"_18":157,"_66":158,"_68":159,"_70":71,"_72":96,"_74":160,"_76":160,"_77":161,"_85":159,"_255":260},[261],{"_18":181,"_66":149,"_68":150,"_70":71,"_72":157,"_74":171,"_76":171,"_77":182,"_85":183,"_255":262},[],{"_18":117,"_66":140,"_68":141,"_70":71,"_72":-5,"_74":142,"_76":142,"_77":143,"_85":146,"_255":264},[265,271],{"_18":73,"_66":115,"_68":116,"_70":71,"_72":117,"_74":99,"_76":99,"_77":118,"_85":120,"_255":266},[267],{"_18":65,"_66":67,"_68":69,"_70":71,"_72":73,"_74":75,"_76":75,"_77":78,"_85":69,"_255":268},[269],{"_18":164,"_66":149,"_68":150,"_70":71,"_72":65,"_74":165,"_76":165,"_77":166,"_85":167,"_255":270},[],{"_18":132,"_66":133,"_68":134,"_70":71,"_72":117,"_74":99,"_76":99,"_77":135,"_85":138,"_255":272},[273],{"_18":170,"_66":175,"_68":176,"_70":71,"_72":132,"_74":160,"_76":160,"_77":177,"_85":179,"_255":274},[275],{"_18":169,"_66":149,"_68":150,"_70":71,"_72":170,"_74":171,"_76":171,"_77":172,"_85":173,"_255":276},[],"actionData","errors"]

Aulas em vídeo Em breve

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