[{"_1":2,"_281":-5,"_282":-5},"loaderData",{"_3":4,"_9":10},"root",{"_5":-5,"_6":7,"_8":-5},"registerModalConfig","url","https://prouniversitario.com/exercicios/eb809e01-50d7-43cc-ab9f-337a01850325","user","pages/questions/show/index",{"_11":12,"_13":14,"_15":14,"_16":17,"_86":87,"_181":182,"_29":245,"_275":276,"_277":278,"_279":280},"comments",[],"hasVideoHash",false,"isAiGenerated","question",{"_18":19,"_20":19,"_21":22,"_23":24,"_56":57,"_80":19,"_81":82,"_83":84,"_85":44},"correctOptionId","","difficulty","id","eb809e01-50d7-43cc-ab9f-337a01850325","metadata",{"_25":26,"_52":53,"_54":55},"pd",{"_27":28,"_29":30,"_31":32,"_39":40,"_41":42,"_43":44,"_45":46,"_47":14,"_48":49,"_50":51},"area","Outros","tags",[],"subjects",[33],{"_21":34,"_35":36,"_37":38},669431,"name","Comportamento do Consumidor","alias","comportamento-do-consumidor","materialId","131052618","answerCount",1,"isIndexable",true,"mainSubject",{"_21":34,"_35":36,"_37":38},"isIndexableSEO","materialFormat","Text","studentDegreeLevel","Graduate","source","PD","externalId","131054042","options",[58,64,68,72,76],{"_21":59,"_60":61,"_62":63},"5b5e74be-9871-4bf9-9b6e-915b22f42943","label","A","text","

Who participates in the purchase

",{"_21":65,"_60":66,"_62":67},"81b97542-a6b1-4727-aa6c-0719ee63d449","B","

Why the market buys

",{"_21":69,"_60":70,"_62":71},"f5210d3b-251c-4fcf-a2f4-5af26688e8e5","C","

How the market buys

",{"_21":73,"_60":74,"_62":75},"8c33f55d-f490-4653-9fc3-616eb89f202c","D","

Who indicates the market

",{"_21":77,"_60":78,"_62":79},"67630960-e942-4491-b5bf-c8178c6f2caa","E","

What the market buys

","solution_explanation","statement","

Before developing marketing plans, professionals must study consumer markets and consumer behavior. Which of the following analyses does not fit this reality?

","status","pending_classification","hasRelatedVideo","relatedVideos",[88],{"_89":90,"_108":109,"_29":124,"_161":162,"_180":125},"content",{"_21":91,"_35":92,"_93":-5,"_94":95,"_96":97,"_98":-5,"_23":99,"_102":103,"_104":103,"_105":-5,"_106":107},"ca451fb2-9e8b-4938-801e-7ae689af8929","Demonstração das Variações Patrimoniais - DVP - Parte 1","description","content_type_id","1051eee7-c62e-4b2c-9900-77a29fcec080","resource_id","f9a280b8-ed92-4a90-bf3a-eb08b8a5f109","user_id",{"_100":101},"external_id","4650","created_at","2025-08-20T12:27:41.608438+00:00","updated_at","content_group_id","slug","demonstracao-das-variacoes-patrimoniais-dvp-parte-1","prometheusData",{"_110":111,"_117":118,"_119":120,"_121":122,"_6":123},"provider",{"_21":112,"_113":114,"_115":116},"06f120be-2194-4548-8336-7ba44ffbae14","key","grupo_q_proteus","kind","proteus","reference","1752cbea-2c21-47e0-b801-4d0c228101a4","state","completed","thumbnail_url","https://proteus.grupoq.io/videos/1752cbea-2c21-47e0-b801-4d0c228101a4/thumbnailsthumb.0000000.jpg","https://proteus.grupoq.io/videos/1752cbea-2c21-47e0-b801-4d0c228101a4/levels.m3u8",[125],{"_21":126,"_35":127,"_37":128,"_129":130,"_131":-5,"_102":132,"_104":132,"_23":133,"_106":140,"_141":142},"7a66d35f-1713-46a7-954b-d29c3ecd0138","Administração","administracao","tag_group_id","c1ce2cf2-b217-4cc7-8182-81c56bd3522d","parent_id","2025-04-29T01:57:27.846077+00:00",{"_134":135,"_136":137,"_138":139},"childrenCount",25,"content_count",0,"question_count",318441,"administracao-1","children",[143],{"_21":144,"_35":145,"_37":146,"_129":130,"_131":126,"_102":147,"_104":147,"_23":148,"_106":151,"_141":152},"58ec5133-0a79-42f6-bb05-b627e53e8fa5","Marketing","marketing","2025-04-29T02:19:12.828432+00:00",{"_134":149,"_136":137,"_138":150},11,43350,"marketing-7",[153],{"_21":154,"_35":36,"_37":38,"_129":130,"_131":144,"_102":155,"_104":155,"_23":156,"_106":159,"_141":160},"256d0341-df32-4016-8059-b4f45ebec16a","2025-04-29T03:44:32.303369+00:00",{"_134":157,"_136":137,"_138":158},2,8601,"comportamento-do-consumidor-4",[],"video",{"_21":97,"_163":92,"_93":-5,"_164":165,"_166":167,"_6":-5,"_168":-5,"_110":167,"_169":170,"_121":-5,"_171":-5,"_172":-5,"_173":-5,"_174":-5,"_23":175,"_176":137,"_177":-5,"_83":178,"_102":179,"_104":179},"title","duration",26,"source_type","prometheus","iframe_url","provider_video_id","3ebace62-3310-4a8f-96b1-8202b682c335","format","quality","file_path","file_size",{"_100":101},"views_count","last_played_at","draft","2025-08-19T11:56:18.928777+00:00","tag","similarQuestions",[183,204,225],{"_18":19,"_20":19,"_21":184,"_56":185,"_80":19,"_81":201,"_29":202},"3fff1dfb-4739-499f-bfc5-9dcfd2495444",[186,189,192,195,198],{"_21":187,"_60":61,"_62":188},"dd7bc3a0-0efa-439d-aa3e-c9c2710aa4c2","Social e psicológico.",{"_21":190,"_60":66,"_62":191},"9552e7de-fb0c-4dea-b57e-eacae86bfcdd","Psicológico, social e de estima.",{"_21":193,"_60":70,"_62":194},"87d358e8-c0e3-4300-8c67-29f673a10cf3","Ambiental, econômico e de estima.",{"_21":196,"_60":74,"_62":197},"3cf1d7b2-051a-4509-87fc-f8df66ea6481","Social e ambiental.",{"_21":199,"_60":78,"_62":200},"12d7766e-3102-4319-ad91-89a95e02a443","Psicológico, ambiental e social.","

A prática do consumo acompanha a sociedade há séculos. Ela ganhou força, sobretudo, com a Revolução Industrial - ou seja, é algo já incorporado ao modo de vida do ser humano, mas, recentemente, ganhou mais força e novos estímulos.
Nesse contexto, o consumo responsável tenta minimizar o impacto:

",[203],{"_21":154,"_35":36,"_37":38,"_129":130,"_131":144,"_102":155,"_104":155,"_23":156,"_106":159},{"_18":205,"_20":19,"_21":206,"_56":207,"_80":222,"_81":223,"_29":224},"d2dd20a7-4a92-46e2-83a7-06212b9eee39","b481c4a8-0dff-4338-85f0-b38cfcf58dde",[208,211,214,217,220],{"_21":209,"_60":61,"_62":210},"2a1c7f67-5340-470a-b8aa-7e4c84165e25","Definir",{"_21":212,"_60":66,"_62":213},"28907de4-08f1-430e-87a6-6e5edcd68c18","Compreender",{"_21":215,"_60":70,"_62":216},"a67a9735-5968-4c80-853d-bacb74828591","Esboço",{"_21":218,"_60":74,"_62":219},"5a2a72bf-f9ca-4c97-b97a-71e91f2ab8b6","Protótipo",{"_21":205,"_60":78,"_62":221},"Decidir","No Design Sprint, após o dia de esboços (Sketch), o terceiro dia é o \"Decide\". Nesse momento, cada membro apresenta seus sketches, o grupo faz votação/heat-map e converge para a solução vencedora. O trecho descreve exatamente essa dinâmica coletiva de escolha, própria da fase Decidir.","

O GDS – Google Design Sprint possui várias fases, e trabalha-se intensamente por 5 dias para que se concretize o previso na metodologia.
Qual é a fase identificada com o seguinte excerto: “Cada participante compartilhará seu esboço de solução e a equipe encontrará consenso sobre uma única ideia...”?

",[203],{"_18":226,"_20":19,"_21":227,"_56":228,"_80":19,"_81":243,"_29":244},"301c5c6f-79c7-4ba2-b0e6-c04b116a16d8","de69f719-86a0-4b46-9676-0f51570085cc",[229,232,235,238,241],{"_21":230,"_60":61,"_62":231},"7dbf4d7c-c720-451d-9248-8fe66a97cacb","

Somente os grupos religiosos.

",{"_21":233,"_60":66,"_62":234},"ec7cb9a6-c207-439d-b8b2-27b8cae3873f","

Os grupos musicais.

",{"_21":236,"_60":70,"_62":237},"8ccaa428-73fe-4e4b-b704-89d757f05f4d","

Os grupos de referência são aqueles que não exercem influência direta ou indireta sobre o indivíduo, sobre o seu comportamento e as suas atitudes.

",{"_21":239,"_60":74,"_62":240},"4fc28579-8e14-4d3a-90ce-50985cc5e45a","

Somente a família.

",{"_21":226,"_60":78,"_62":242},"

Os grupos de referência são aqueles que exercem influência direta ou indireta sobre o indivíduo, sobre o seu comportamento e as suas atitudes.

","

De que forma podemos conceituar os grupos de referência?

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Comentários