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Marketing de influência

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Redes sociais

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Inteligência artificial

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Pesquisa de mercado tradicional

","solution_explanation","statement","

O que se espera que o neuromarketing utilize no futuro para melhorar a análise do comportamento?

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A prática do consumo acompanha a sociedade há séculos. Ela ganhou força, sobretudo, com a Revolução Industrial - ou seja, é algo já incorporado ao modo de vida do ser humano, mas, recentemente, ganhou mais força e novos estímulos.
Nesse contexto, o consumo responsável tenta minimizar o impacto:

",[209],{"_21":150,"_35":36,"_37":38,"_125":126,"_127":140,"_98":151,"_100":151,"_23":210,"_102":155},{"_130":153,"_132":133,"_134":154},{"_18":212,"_20":19,"_21":213,"_56":214,"_76":229,"_77":230,"_29":231},"d2dd20a7-4a92-46e2-83a7-06212b9eee39","b481c4a8-0dff-4338-85f0-b38cfcf58dde",[215,218,221,224,227],{"_21":216,"_60":61,"_62":217},"2a1c7f67-5340-470a-b8aa-7e4c84165e25","Definir",{"_21":219,"_60":66,"_62":220},"28907de4-08f1-430e-87a6-6e5edcd68c18","Compreender",{"_21":222,"_60":70,"_62":223},"a67a9735-5968-4c80-853d-bacb74828591","Esboço",{"_21":225,"_60":74,"_62":226},"5a2a72bf-f9ca-4c97-b97a-71e91f2ab8b6","Protótipo",{"_21":212,"_60":205,"_62":228},"Decidir","No Design Sprint, após o dia de esboços (Sketch), o terceiro dia é o \"Decide\". Nesse momento, cada membro apresenta seus sketches, o grupo faz votação/heat-map e converge para a solução vencedora. O trecho descreve exatamente essa dinâmica coletiva de escolha, própria da fase Decidir.","

O GDS – Google Design Sprint possui várias fases, e trabalha-se intensamente por 5 dias para que se concretize o previso na metodologia.
Qual é a fase identificada com o seguinte excerto: “Cada participante compartilhará seu esboço de solução e a equipe encontrará consenso sobre uma única ideia...”?

",[232],{"_21":150,"_35":36,"_37":38,"_125":126,"_127":140,"_98":151,"_100":151,"_23":233,"_102":155},{"_130":153,"_132":133,"_134":154},{"_18":235,"_20":19,"_21":236,"_56":237,"_76":19,"_77":252,"_29":253},"301c5c6f-79c7-4ba2-b0e6-c04b116a16d8","de69f719-86a0-4b46-9676-0f51570085cc",[238,241,244,247,250],{"_21":239,"_60":61,"_62":240},"7dbf4d7c-c720-451d-9248-8fe66a97cacb","

Somente os grupos religiosos.

",{"_21":242,"_60":66,"_62":243},"ec7cb9a6-c207-439d-b8b2-27b8cae3873f","

Os grupos musicais.

",{"_21":245,"_60":70,"_62":246},"8ccaa428-73fe-4e4b-b704-89d757f05f4d","

Os grupos de referência são aqueles que não exercem influência direta ou indireta sobre o indivíduo, sobre o seu comportamento e as suas atitudes.

",{"_21":248,"_60":74,"_62":249},"4fc28579-8e14-4d3a-90ce-50985cc5e45a","

Somente a família.

",{"_21":235,"_60":205,"_62":251},"

Os grupos de referência são aqueles que exercem influência direta ou indireta sobre o indivíduo, sobre o seu comportamento e as suas atitudes.

","

De que forma podemos conceituar os grupos de referência?

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Comentários