[{"_1":2,"_279":-5,"_280":-5},"loaderData",{"_3":4,"_6":7},"root",{"_5":-5},"user","pages/questions/show/index",{"_8":9,"_10":11,"_44":45,"_46":47,"_64":253,"_254":255},"comments",[],"question",{"_12":13,"_14":15,"_16":17,"_18":19,"_41":15,"_42":43},"correctOptionId","a496d589-d656-4c31-985a-465cfc59cf65","difficulty","","id","fb68999d-414a-4719-9348-97b51c2ff68b","options",[20,26,30,33,37],{"_16":21,"_22":23,"_24":25},"6f037d40-54f7-4608-9ef9-894e4b885f05","label","A","text","

pesquisa de marketing.

",{"_16":27,"_22":28,"_24":29},"b83c6780-021e-4a55-a81a-2a48a63de548","B","

telemarketing

",{"_16":13,"_22":31,"_24":32},"C","

questionários

",{"_16":34,"_22":35,"_24":36},"8655e6b0-ee21-4150-901a-a6591ee7f26a","D","

pesquisa casual.

",{"_16":38,"_22":39,"_24":40},"f5b89c90-39b2-4c1d-ad47-99679db28fe3","E","

pesquisa descritiva

","solution_explanation","statement","

Qual é o principal meio para se realizar o levantamento de dados utilizado nas pesquisas mercadológicas?

","relatedVideos",[],"similarQuestions",[48,186,203,220,237],{"_12":15,"_14":15,"_16":49,"_18":50,"_41":15,"_42":63,"_64":65},"0c0c64f8-80f9-403a-b2fd-42b039825ddc",[51,54,57,60],{"_16":52,"_22":23,"_24":53},"a43e444f-7f04-421e-9b4e-f5cd7a2d78c8","Naturais.",{"_16":55,"_22":28,"_24":56},"b4354c08-9e85-4de0-9025-e4ad8307a7d5","Biológicas.",{"_16":58,"_22":31,"_24":59},"e7d1784b-b025-4a1d-8578-cb0719dee29c","Econômicas.",{"_16":61,"_22":35,"_24":62},"e3ea7e15-43aa-45ba-b27c-38080c180334","Sociais.","

Sobre as variáveis que estão diretamente ligadas à sustentabilidade do planeta e à qualidade de vida da espécie humana, assinale a alternativa:

","tags",[66,88,97,106,116,123,133,141,149,158,165,170,176,182],{"_16":67,"_68":69,"_70":71,"_72":73,"_74":75,"_76":77,"_78":77,"_79":80,"_87":71},"1459d549-8f69-4476-922b-12b4e30623be","name","Pesquisa de Mercado e Comportamento do Consumidor","alias","pesquisa-de-mercado-e-comportamento-do-consumidor","tag_group_id","c1ce2cf2-b217-4cc7-8182-81c56bd3522d","parent_id","38059001-1554-4bd2-b966-0fee46e45c3d","created_at","2025-04-29T03:44:36.709202+00:00","updated_at","metadata",{"_81":82,"_83":84,"_85":86},"childrenCount",2,"content_count",0,"question_count",8456,"slug",{"_16":89,"_68":90,"_70":91,"_72":73,"_74":-5,"_76":92,"_78":92,"_79":93,"_87":96},"19f87a87-b1c8-4469-bb0b-819add302456","Ciências Sociais","ciencias-sociais","2025-04-29T01:58:37.862534+00:00",{"_81":94,"_83":84,"_85":95},10,168308,"ciencias-sociais-2",{"_16":98,"_68":99,"_70":100,"_72":73,"_74":89,"_76":101,"_78":101,"_79":102,"_87":105},"1bc1381c-537a-4d3b-a933-dadc0866bec0","Relações Públicas","relacoes-publicas","2025-04-29T02:19:12.828432+00:00",{"_81":103,"_83":84,"_85":104},14,52877,"relacoes-publicas-1",{"_16":107,"_68":90,"_70":91,"_72":108,"_74":-5,"_76":109,"_78":109,"_79":110,"_87":115},"298e73ef-9229-4ef3-a3e0-f4bb31ac0ff8","8895a046-7392-4f1e-8213-a0a997afaef1","2025-03-02T00:58:52.090133+00:00",{"_111":112,"_81":113,"_83":84,"_85":114},"description","Ciências Sociais simple description",12,795209,"ciencias-sociais-1",{"_16":75,"_68":117,"_70":118,"_72":73,"_74":119,"_76":101,"_78":101,"_79":120,"_87":122},"Publicidade e Propaganda","publicidade-e-propaganda","7a66d35f-1713-46a7-954b-d29c3ecd0138",{"_81":103,"_83":84,"_85":121},22225,"publicidade-e-propaganda-2",{"_16":124,"_68":125,"_70":126,"_72":108,"_74":107,"_76":127,"_78":127,"_79":128,"_87":132},"520b5c2c-2bee-4e6a-ac8b-49330229b5a6","Gestão","gestao","2025-03-02T00:59:01.645436+00:00",{"_111":129,"_81":130,"_83":84,"_85":131},"Gestão simple description",74,395714,"gestao-1",{"_16":134,"_68":135,"_70":136,"_72":73,"_74":119,"_76":101,"_78":101,"_79":137,"_87":140},"58ec5133-0a79-42f6-bb05-b627e53e8fa5","Marketing","marketing",{"_81":138,"_83":84,"_85":139},11,43350,"marketing-7",{"_16":119,"_68":142,"_70":143,"_72":73,"_74":-5,"_76":144,"_78":144,"_79":145,"_87":148},"Administração","administracao","2025-04-29T01:57:27.846077+00:00",{"_81":146,"_83":84,"_85":147},25,318441,"administracao-1",{"_16":150,"_68":151,"_70":152,"_72":108,"_74":124,"_76":153,"_78":153,"_79":154,"_87":157},"b85ce0f0-faf9-4e60-8116-695fbea2c8a2","Pesquisa de Mercado","pesquisa-de-mercado","2025-03-02T00:59:15.295726+00:00",{"_111":155,"_81":84,"_83":84,"_85":156},"Pesquisa de Mercado simple description",6860,"pesquisa-de-mercado-1",{"_16":159,"_68":160,"_70":161,"_72":73,"_74":98,"_76":162,"_78":162,"_79":163,"_87":161},"be35d45b-6444-4018-83c8-4ab6ae0becc5","Economia Aplicada às Relações Públicas","economia-aplicada-as-relacoes-publicas","2025-04-29T03:44:32.303369+00:00",{"_81":164,"_83":84,"_85":86},3,{"_16":166,"_68":151,"_70":152,"_72":73,"_74":67,"_76":167,"_78":167,"_79":168,"_87":169},"c0243811-27b0-42aa-a945-fdf927ba3c7d","2025-04-29T04:00:18.906692+00:00",{"_81":84,"_83":84,"_85":86},"pesquisa-de-mercado-9",{"_16":171,"_68":151,"_70":152,"_72":73,"_74":172,"_76":173,"_78":173,"_79":174,"_87":175},"c826ae92-eafe-4cbd-a128-544e58245476","e563656c-ff5c-4816-9623-93347630d633","2025-04-29T04:00:08.35922+00:00",{"_81":84,"_83":84,"_85":86},"pesquisa-de-mercado-8",{"_16":172,"_68":177,"_70":178,"_72":73,"_74":134,"_76":162,"_78":162,"_79":179,"_87":181},"Planejamento Estratégico de Marketing","planejamento-estrategico-de-marketing",{"_81":94,"_83":84,"_85":180},15029,"planejamento-estrategico-de-marketing-3",{"_16":183,"_68":151,"_70":152,"_72":73,"_74":159,"_76":173,"_78":173,"_79":184,"_87":185},"e6525ac9-d87c-4c95-b11d-600d4851b527",{"_81":84,"_83":84,"_85":86},"pesquisa-de-mercado-7",{"_12":15,"_14":15,"_16":187,"_18":188,"_41":15,"_42":201,"_64":202},"2d665929-75c2-4055-9862-e18787fd4efe",[189,192,195,198],{"_16":190,"_22":23,"_24":191},"f7914012-7b07-4ff4-a974-1b92370baf50","Fenomenologia.",{"_16":193,"_22":28,"_24":194},"29847c9a-5047-4379-9ea2-ea428562ea73","Grupos de foco.",{"_16":196,"_22":31,"_24":197},"3abbc683-3a37-49c9-9c6d-c770a456011a","Netnografia.",{"_16":199,"_22":35,"_24":200},"a3d79133-a697-4a43-ba84-b4879c82f9b1","Fotoetnografia.","

Considere a situação descrita a seguir e assinale a alternativa que contém a técnica de tratamento de dados da pesquisa qualitativa utilizada.

João dedicou os últimos anos da sua carreira acadêmica à compreensão do fenômeno do encontro das águas na Amazônia e os impactos desse encontro sobre a cultura dos ribeirinhos da região. A técnica em uso é:

",[66,88,97,106,116,123,133,141,149,158,165,170,176,182],{"_12":15,"_14":15,"_16":204,"_18":205,"_41":15,"_42":218,"_64":219},"6ee7e016-60f0-474d-b400-d9dea377a4ab",[206,209,212,215],{"_16":207,"_22":23,"_24":208},"06772f25-1dac-46c0-8e1c-3c734c7438fd","Etnografia.",{"_16":210,"_22":28,"_24":211},"37bdbd7d-a46b-4044-be4e-8e6385dc5f15","Análise de conteúdo.",{"_16":213,"_22":31,"_24":214},"efc06960-ee76-49ac-ba96-1101d88b9dae","Análise do discurso.",{"_16":216,"_22":35,"_24":217},"bc3b89e2-a1a6-4d41-9e28-9ecd887955fe","História Oral.","

Considere a situação descrita a seguir e assinale a alternativa que contém a técnica de tratamento de dados da pesquisa qualitativa utilizada.
Fernanda acabou de tabular 12 entrevistas e constatou que a palavra Itatiaia foi utilizada por 32% dos entrevistados. A técnica em uso é:

",[66,88,97,106,116,123,133,141,149,158,165,170,176,182],{"_12":15,"_14":15,"_16":221,"_18":222,"_41":15,"_42":235,"_64":236},"98436370-a89a-4b68-b3f9-5bc6bd783366",[223,226,229,232],{"_16":224,"_22":23,"_24":225},"127e29ac-171b-4676-a31b-1b47e24d3d17","Devolução.",{"_16":227,"_22":28,"_24":228},"b625b0f6-4da3-40dd-b72c-24de90cb1887","Troca.",{"_16":230,"_22":31,"_24":231},"66df7e27-f7db-467f-8c7a-d55392febcfa","Reclamação.",{"_16":233,"_22":35,"_24":234},"77c360d7-fc7e-4ded-835f-67a633c17961","SAC.","

Sobre os elementos que compõem o ciclo econômico, assinale a alternativa:

",[66,88,97,106,116,123,133,141,149,158,165,170,176,182],{"_12":15,"_14":15,"_16":238,"_18":239,"_41":15,"_42":251,"_64":252},"b3ea4dac-6683-4a38-8910-15743005909e",[240,243,246,249],{"_16":241,"_22":23,"_24":242},"2791b14d-7404-4a1d-89af-34ad9eea25f9","Produto.",{"_16":244,"_22":28,"_24":245},"dc73a8dc-d48c-4d76-bbe1-3b3f1ffa0a52","Venda.",{"_16":247,"_22":31,"_24":248},"4403af2d-0a4a-443f-93e2-5836b9cbc7b3","Compra.",{"_16":250,"_22":35,"_24":228},"a7cd126d-2a58-4110-9887-cf12da6da7b8","

O marketing é uma atividade de comercialização que teve a sua base em certo conceito.
Sobre qual é esse conceito, assinale a alternativa:

",[66,88,97,106,116,123,133,141,149,158,165,170,176,182],[66,88,97,106,116,123,133,141,149,158,165,170,176,182],"tagsTree",[256,265],{"_16":89,"_68":90,"_70":91,"_72":73,"_74":-5,"_76":92,"_78":92,"_79":93,"_87":96,"_257":258},"children",[259],{"_16":98,"_68":99,"_70":100,"_72":73,"_74":89,"_76":101,"_78":101,"_79":102,"_87":105,"_257":260},[261],{"_16":159,"_68":160,"_70":161,"_72":73,"_74":98,"_76":162,"_78":162,"_79":163,"_87":161,"_257":262},[263],{"_16":183,"_68":151,"_70":152,"_72":73,"_74":159,"_76":173,"_78":173,"_79":184,"_87":185,"_257":264},[],{"_16":119,"_68":142,"_70":143,"_72":73,"_74":-5,"_76":144,"_78":144,"_79":145,"_87":148,"_257":266},[267,273],{"_16":75,"_68":117,"_70":118,"_72":73,"_74":119,"_76":101,"_78":101,"_79":120,"_87":122,"_257":268},[269],{"_16":67,"_68":69,"_70":71,"_72":73,"_74":75,"_76":77,"_78":77,"_79":80,"_87":71,"_257":270},[271],{"_16":166,"_68":151,"_70":152,"_72":73,"_74":67,"_76":167,"_78":167,"_79":168,"_87":169,"_257":272},[],{"_16":134,"_68":135,"_70":136,"_72":73,"_74":119,"_76":101,"_78":101,"_79":137,"_87":140,"_257":274},[275],{"_16":172,"_68":177,"_70":178,"_72":73,"_74":134,"_76":162,"_78":162,"_79":179,"_87":181,"_257":276},[277],{"_16":171,"_68":151,"_70":152,"_72":73,"_74":172,"_76":173,"_78":173,"_79":174,"_87":175,"_257":278},[],"actionData","errors"]

Aulas em vídeo Em breve

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