[{"_1":2,"_381":-5,"_382":-5},"loaderData",{"_3":4,"_9":10},"root",{"_5":-5,"_6":7,"_8":-5},"registerModalConfig","url","https://prouniversitario.com/exercicios/fb68999d-414a-4719-9348-97b51c2ff68b?video=true","user","pages/questions/show/index",{"_11":12,"_13":14,"_15":14,"_16":17,"_86":87,"_199":200,"_30":266,"_342":343,"_377":378,"_379":380},"comments",[],"hasVideoHash",false,"isAiGenerated","question",{"_18":19,"_20":21,"_22":23,"_24":25,"_57":58,"_80":21,"_81":82,"_83":84,"_85":45},"correctOptionId","a496d589-d656-4c31-985a-465cfc59cf65","difficulty","","id","fb68999d-414a-4719-9348-97b51c2ff68b","metadata",{"_26":27,"_53":54,"_55":56},"pd",{"_28":29,"_30":31,"_32":33,"_40":41,"_42":43,"_44":45,"_46":47,"_48":45,"_49":50,"_51":52},"area","Outros","tags",[],"subjects",[34],{"_22":35,"_36":37,"_38":39},669949,"name","Pesquisa de Mercado","alias","pesquisa-de-mercado","materialId","137138966","answerCount",1,"isIndexable",true,"mainSubject",{"_22":35,"_36":37,"_38":39},"isIndexableSEO","materialFormat","Text","studentDegreeLevel","Graduate","source","PD","externalId","137173615","options",[59,65,69,72,76],{"_22":60,"_61":62,"_63":64},"6f037d40-54f7-4608-9ef9-894e4b885f05","label","A","text","

pesquisa de marketing.

",{"_22":66,"_61":67,"_63":68},"b83c6780-021e-4a55-a81a-2a48a63de548","B","

telemarketing

",{"_22":19,"_61":70,"_63":71},"C","

questionários

",{"_22":73,"_61":74,"_63":75},"8655e6b0-ee21-4150-901a-a6591ee7f26a","D","

pesquisa casual.

",{"_22":77,"_61":78,"_63":79},"f5b89c90-39b2-4c1d-ad47-99679db28fe3","E","

pesquisa descritiva

","solution_explanation","statement","

Qual é o principal meio para se realizar o levantamento de dados utilizado nas pesquisas mercadológicas?

","status","pending_classification","hasRelatedVideo","relatedVideos",[88],{"_89":90,"_108":109,"_30":124,"_168":169,"_186":187},"content",{"_22":91,"_36":92,"_93":-5,"_94":95,"_96":97,"_98":-5,"_24":99,"_102":103,"_104":103,"_105":-5,"_106":107},"6a6eec4d-603e-4fa9-a981-824fac44dc50","Econometria - Parte 03","description","content_type_id","1051eee7-c62e-4b2c-9900-77a29fcec080","resource_id","fa55df99-6e31-4413-919d-932defb3d2b9","user_id",{"_100":101},"external_id","10416","created_at","2025-08-20T12:27:41.608438+00:00","updated_at","content_group_id","slug","econometria-parte-03","prometheusData",{"_110":111,"_117":118,"_119":120,"_121":122,"_6":123},"provider",{"_22":112,"_113":114,"_115":116},"06f120be-2194-4548-8336-7ba44ffbae14","key","grupo_q_proteus","kind","proteus","reference","add3c171-46e8-4480-a40a-e0f77c4a7c7f","state","completed","thumbnail_url","https://proteus.grupoq.io/videos/add3c171-46e8-4480-a40a-e0f77c4a7c7f/thumbnailsthumb.0000000.jpg","https://proteus.grupoq.io/videos/add3c171-46e8-4480-a40a-e0f77c4a7c7f/levels.m3u8",[125],{"_22":126,"_36":127,"_38":128,"_129":130,"_131":-5,"_102":132,"_104":132,"_24":133,"_106":140,"_141":142},"19f87a87-b1c8-4469-bb0b-819add302456","Ciências Sociais","ciencias-sociais","tag_group_id","c1ce2cf2-b217-4cc7-8182-81c56bd3522d","parent_id","2025-04-29T01:58:37.862534+00:00",{"_134":135,"_136":137,"_138":139},"childrenCount",10,"content_count",0,"question_count",168308,"ciencias-sociais-2","children",[143],{"_22":144,"_36":145,"_38":146,"_129":130,"_131":126,"_102":147,"_104":147,"_24":148,"_106":151,"_141":152},"1bc1381c-537a-4d3b-a933-dadc0866bec0","Relações Públicas","relacoes-publicas","2025-04-29T02:19:12.828432+00:00",{"_134":149,"_136":137,"_138":150},14,52877,"relacoes-publicas-1",[153],{"_22":154,"_36":155,"_38":156,"_129":130,"_131":144,"_102":157,"_104":157,"_24":158,"_106":156,"_141":161},"be35d45b-6444-4018-83c8-4ab6ae0becc5","Economia Aplicada às Relações Públicas","economia-aplicada-as-relacoes-publicas","2025-04-29T03:44:32.303369+00:00",{"_134":159,"_136":137,"_138":160},3,8456,[162],{"_22":163,"_36":37,"_38":39,"_129":130,"_131":154,"_102":164,"_104":164,"_24":165,"_106":166,"_141":167},"e6525ac9-d87c-4c95-b11d-600d4851b527","2025-04-29T04:00:08.35922+00:00",{"_134":137,"_136":137,"_138":160},"pesquisa-de-mercado-7",[],"video",{"_22":97,"_170":92,"_93":-5,"_171":137,"_172":173,"_6":-5,"_174":-5,"_110":173,"_175":176,"_121":-5,"_177":-5,"_178":-5,"_179":-5,"_180":-5,"_24":181,"_182":137,"_183":-5,"_83":184,"_102":185,"_104":185},"title","duration","source_type","prometheus","iframe_url","provider_video_id","874a8d14-5828-40fa-a8a8-62212a9ab895","format","quality","file_path","file_size",{"_100":101},"views_count","last_played_at","draft","2025-08-19T11:56:22.11908+00:00","tag",{"_22":126,"_36":127,"_38":128,"_129":130,"_131":-5,"_102":132,"_104":132,"_24":188,"_106":140,"_141":189},{"_134":135,"_136":137,"_138":139},[190],{"_22":144,"_36":145,"_38":146,"_129":130,"_131":126,"_102":147,"_104":147,"_24":191,"_106":151,"_141":192},{"_134":149,"_136":137,"_138":150},[193],{"_22":154,"_36":155,"_38":156,"_129":130,"_131":144,"_102":157,"_104":157,"_24":194,"_106":156,"_141":195},{"_134":159,"_136":137,"_138":160},[196],{"_22":163,"_36":37,"_38":39,"_129":130,"_131":154,"_102":164,"_104":164,"_24":197,"_106":166,"_141":198},{"_134":137,"_136":137,"_138":160},[],"similarQuestions",[201,227,247],{"_18":202,"_20":21,"_22":203,"_57":204,"_80":216,"_81":217,"_30":218},"e3ea7e15-43aa-45ba-b27c-38080c180334","0c0c64f8-80f9-403a-b2fd-42b039825ddc",[205,208,211,214],{"_22":206,"_61":62,"_63":207},"a43e444f-7f04-421e-9b4e-f5cd7a2d78c8","Naturais.",{"_22":209,"_61":67,"_63":210},"b4354c08-9e85-4de0-9025-e4ad8307a7d5","Biológicas.",{"_22":212,"_61":70,"_63":213},"e7d1784b-b025-4a1d-8578-cb0719dee29c","Econômicas.",{"_22":202,"_61":74,"_63":215},"Sociais.","Em avaliações de sustentabilidade utiliza-se o chamado tripé: ambiente, economia e sociedade. As variáveis sociais (saúde, educação, equidade, segurança, participação) refletem diretamente a qualidade de vida humana e, ao mesmo tempo, condicionam o uso responsável dos recursos naturais, sendo, portanto, determinantes para a sustentabilidade do planeta. Por isso a alternativa correta é a que destaca as variáveis sociais.","

Sobre as variáveis que estão diretamente ligadas à sustentabilidade do planeta e à qualidade de vida da espécie humana, assinale a alternativa:

",[219],{"_22":220,"_36":221,"_38":222,"_129":130,"_131":223,"_102":224,"_104":224,"_24":225,"_106":222},"1459d549-8f69-4476-922b-12b4e30623be","Pesquisa de Mercado e Comportamento do Consumidor","pesquisa-de-mercado-e-comportamento-do-consumidor","38059001-1554-4bd2-b966-0fee46e45c3d","2025-04-29T03:44:36.709202+00:00",{"_134":226,"_136":137,"_138":160},2,{"_18":228,"_20":21,"_22":229,"_57":230,"_80":242,"_81":243,"_30":244},"b625b0f6-4da3-40dd-b72c-24de90cb1887","98436370-a89a-4b68-b3f9-5bc6bd783366",[231,234,236,239],{"_22":232,"_61":62,"_63":233},"127e29ac-171b-4676-a31b-1b47e24d3d17","Devolução.",{"_22":228,"_61":67,"_63":235},"Troca.",{"_22":237,"_61":70,"_63":238},"66df7e27-f7db-467f-8c7a-d55392febcfa","Reclamação.",{"_22":240,"_61":74,"_63":241},"77c360d7-fc7e-4ded-835f-67a633c17961","SAC.","No estudo introdutório de Economia, o ciclo econômico é descrito pelas fases Produção → Troca (ou Distribuição) → Consumo. A Troca é o momento em que bens e serviços saem de quem produz e chegam a quem consome, viabilizando preços, renda e circulação de recursos. Devolução, Reclamação e SAC pertencem ao pós-venda/defesa do consumidor, não constituindo fases estruturais do ciclo econômico.","

Sobre os elementos que compõem o ciclo econômico, assinale a alternativa:

",[245],{"_22":220,"_36":221,"_38":222,"_129":130,"_131":223,"_102":224,"_104":224,"_24":246,"_106":222},{"_134":226,"_136":137,"_138":160},{"_18":248,"_20":21,"_22":249,"_57":250,"_80":261,"_81":262,"_30":263},"a7cd126d-2a58-4110-9887-cf12da6da7b8","b3ea4dac-6683-4a38-8910-15743005909e",[251,254,257,260],{"_22":252,"_61":62,"_63":253},"2791b14d-7404-4a1d-89af-34ad9eea25f9","Produto.",{"_22":255,"_61":67,"_63":256},"dc73a8dc-d48c-4d76-bbe1-3b3f1ffa0a52","Venda.",{"_22":258,"_61":70,"_63":259},"4403af2d-0a4a-443f-93e2-5836b9cbc7b3","Compra.",{"_22":248,"_61":74,"_63":235},"Segundo a teoria clássica de Kotler, o núcleo do marketing é o processo de troca: indivíduos ou organizações obtêm algo de que necessitam oferecendo algo em contrapartida. Produto, venda ou compra são partes desse processo, mas não o fundamento. Portanto, o conceito-base do marketing é a troca.","

O marketing é uma atividade de comercialização que teve a sua base em certo conceito.
Sobre qual é esse conceito, assinale a alternativa:

",[264],{"_22":220,"_36":221,"_38":222,"_129":130,"_131":223,"_102":224,"_104":224,"_24":265,"_106":222},{"_134":226,"_136":137,"_138":160},[267,269,271,273,282,289,299,307,315,322,324,329,334,340],{"_22":220,"_36":221,"_38":222,"_129":130,"_131":223,"_102":224,"_104":224,"_24":268,"_106":222},{"_134":226,"_136":137,"_138":160},{"_22":126,"_36":127,"_38":128,"_129":130,"_131":-5,"_102":132,"_104":132,"_24":270,"_106":140},{"_134":135,"_136":137,"_138":139},{"_22":144,"_36":145,"_38":146,"_129":130,"_131":126,"_102":147,"_104":147,"_24":272,"_106":151},{"_134":149,"_136":137,"_138":150},{"_22":274,"_36":127,"_38":128,"_129":275,"_131":-5,"_102":276,"_104":276,"_24":277,"_106":281},"298e73ef-9229-4ef3-a3e0-f4bb31ac0ff8","8895a046-7392-4f1e-8213-a0a997afaef1","2025-03-02T00:58:52.090133+00:00",{"_93":278,"_134":279,"_136":137,"_138":280},"Ciências Sociais simple description",12,795209,"ciencias-sociais-1",{"_22":223,"_36":283,"_38":284,"_129":130,"_131":285,"_102":147,"_104":147,"_24":286,"_106":288},"Publicidade e Propaganda","publicidade-e-propaganda","7a66d35f-1713-46a7-954b-d29c3ecd0138",{"_134":149,"_136":137,"_138":287},22225,"publicidade-e-propaganda-2",{"_22":290,"_36":291,"_38":292,"_129":275,"_131":274,"_102":293,"_104":293,"_24":294,"_106":298},"520b5c2c-2bee-4e6a-ac8b-49330229b5a6","Gestão","gestao","2025-03-02T00:59:01.645436+00:00",{"_93":295,"_134":296,"_136":137,"_138":297},"Gestão simple description",74,395714,"gestao-1",{"_22":300,"_36":301,"_38":302,"_129":130,"_131":285,"_102":147,"_104":147,"_24":303,"_106":306},"58ec5133-0a79-42f6-bb05-b627e53e8fa5","Marketing","marketing",{"_134":304,"_136":137,"_138":305},11,43350,"marketing-7",{"_22":285,"_36":308,"_38":309,"_129":130,"_131":-5,"_102":310,"_104":310,"_24":311,"_106":314},"Administração","administracao","2025-04-29T01:57:27.846077+00:00",{"_134":312,"_136":137,"_138":313},25,318441,"administracao-1",{"_22":316,"_36":37,"_38":39,"_129":275,"_131":290,"_102":317,"_104":317,"_24":318,"_106":321},"b85ce0f0-faf9-4e60-8116-695fbea2c8a2","2025-03-02T00:59:15.295726+00:00",{"_93":319,"_134":137,"_136":137,"_138":320},"Pesquisa de Mercado simple description",6860,"pesquisa-de-mercado-1",{"_22":154,"_36":155,"_38":156,"_129":130,"_131":144,"_102":157,"_104":157,"_24":323,"_106":156},{"_134":159,"_136":137,"_138":160},{"_22":325,"_36":37,"_38":39,"_129":130,"_131":220,"_102":326,"_104":326,"_24":327,"_106":328},"c0243811-27b0-42aa-a945-fdf927ba3c7d","2025-04-29T04:00:18.906692+00:00",{"_134":137,"_136":137,"_138":160},"pesquisa-de-mercado-9",{"_22":330,"_36":37,"_38":39,"_129":130,"_131":331,"_102":164,"_104":164,"_24":332,"_106":333},"c826ae92-eafe-4cbd-a128-544e58245476","e563656c-ff5c-4816-9623-93347630d633",{"_134":137,"_136":137,"_138":160},"pesquisa-de-mercado-8",{"_22":331,"_36":335,"_38":336,"_129":130,"_131":300,"_102":157,"_104":157,"_24":337,"_106":339},"Planejamento Estratégico de Marketing","planejamento-estrategico-de-marketing",{"_134":135,"_136":137,"_138":338},15029,"planejamento-estrategico-de-marketing-3",{"_22":163,"_36":37,"_38":39,"_129":130,"_131":154,"_102":164,"_104":164,"_24":341,"_106":166},{"_134":137,"_136":137,"_138":160},"tagsTree",[344,356],{"_22":126,"_36":127,"_38":128,"_129":130,"_131":-5,"_102":132,"_104":132,"_24":345,"_106":140,"_141":346},{"_134":135,"_136":137,"_138":139},[347],{"_22":144,"_36":145,"_38":146,"_129":130,"_131":126,"_102":147,"_104":147,"_24":348,"_106":151,"_141":349},{"_134":149,"_136":137,"_138":150},[350],{"_22":154,"_36":155,"_38":156,"_129":130,"_131":144,"_102":157,"_104":157,"_24":351,"_106":156,"_141":352},{"_134":159,"_136":137,"_138":160},[353],{"_22":163,"_36":37,"_38":39,"_129":130,"_131":154,"_102":164,"_104":164,"_24":354,"_106":166,"_141":355},{"_134":137,"_136":137,"_138":160},[],{"_22":285,"_36":308,"_38":309,"_129":130,"_131":-5,"_102":310,"_104":310,"_24":357,"_106":314,"_141":358},{"_134":312,"_136":137,"_138":313},[359,368],{"_22":223,"_36":283,"_38":284,"_129":130,"_131":285,"_102":147,"_104":147,"_24":360,"_106":288,"_141":361},{"_134":149,"_136":137,"_138":287},[362],{"_22":220,"_36":221,"_38":222,"_129":130,"_131":223,"_102":224,"_104":224,"_24":363,"_106":222,"_141":364},{"_134":226,"_136":137,"_138":160},[365],{"_22":325,"_36":37,"_38":39,"_129":130,"_131":220,"_102":326,"_104":326,"_24":366,"_106":328,"_141":367},{"_134":137,"_136":137,"_138":160},[],{"_22":300,"_36":301,"_38":302,"_129":130,"_131":285,"_102":147,"_104":147,"_24":369,"_106":306,"_141":370},{"_134":304,"_136":137,"_138":305},[371],{"_22":331,"_36":335,"_38":336,"_129":130,"_131":300,"_102":157,"_104":157,"_24":372,"_106":339,"_141":373},{"_134":135,"_136":137,"_138":338},[374],{"_22":330,"_36":37,"_38":39,"_129":130,"_131":331,"_102":164,"_104":164,"_24":375,"_106":333,"_141":376},{"_134":137,"_136":137,"_138":160},[],"videoDislikes",{},"videoLikes",{},"actionData","errors"]

Comentários