[{"_1":2,"_275":-5,"_276":-5},"loaderData",{"_3":4,"_6":7},"root",{"_5":-5},"user","pages/questions/show/index",{"_8":9,"_10":11,"_40":41,"_42":43,"_60":249,"_250":251},"comments",[],"question",{"_12":13,"_14":15,"_16":17,"_18":19,"_37":15,"_38":39},"correctOptionId","8e112160-ec80-4ff6-b41a-67fa0c13e460","difficulty","","id","fb929e65-4159-48c0-a22f-bcb554efea50","options",[20,26,29,33],{"_16":21,"_22":23,"_24":25},"180e5f0d-316f-48bc-a25f-b961a36b83b7","label","A","text","Para coletar dados irrelevantes.",{"_16":13,"_22":27,"_24":28},"B","Para reunir informações sobre consumidores, concorrentes e o ambiente do mercado, ajudando a tomar decisões estratégicas.",{"_16":30,"_22":31,"_24":32},"c383bebf-5848-4c33-856e-80235ebbfdd2","C","Para avaliar apenas as vendas.",{"_16":34,"_22":35,"_24":36},"f8e1225b-89f1-4dbe-98f8-00f39736e66e","D","Para reduzir custos sem análise.","solution_explanation","statement","

Qual é a função da pesquisa de mercado?

","relatedVideos",[],"similarQuestions",[44,182,199,216,233],{"_12":15,"_14":15,"_16":45,"_18":46,"_37":15,"_38":59,"_60":61},"0c0c64f8-80f9-403a-b2fd-42b039825ddc",[47,50,53,56],{"_16":48,"_22":23,"_24":49},"a43e444f-7f04-421e-9b4e-f5cd7a2d78c8","Naturais.",{"_16":51,"_22":27,"_24":52},"b4354c08-9e85-4de0-9025-e4ad8307a7d5","Biológicas.",{"_16":54,"_22":31,"_24":55},"e7d1784b-b025-4a1d-8578-cb0719dee29c","Econômicas.",{"_16":57,"_22":35,"_24":58},"e3ea7e15-43aa-45ba-b27c-38080c180334","Sociais.","

Sobre as variáveis que estão diretamente ligadas à sustentabilidade do planeta e à qualidade de vida da espécie humana, assinale a alternativa:

","tags",[62,84,93,102,112,119,129,137,145,154,161,166,172,178],{"_16":63,"_64":65,"_66":67,"_68":69,"_70":71,"_72":73,"_74":73,"_75":76,"_83":67},"1459d549-8f69-4476-922b-12b4e30623be","name","Pesquisa de Mercado e Comportamento do Consumidor","alias","pesquisa-de-mercado-e-comportamento-do-consumidor","tag_group_id","c1ce2cf2-b217-4cc7-8182-81c56bd3522d","parent_id","38059001-1554-4bd2-b966-0fee46e45c3d","created_at","2025-04-29T03:44:36.709202+00:00","updated_at","metadata",{"_77":78,"_79":80,"_81":82},"childrenCount",2,"content_count",0,"question_count",8456,"slug",{"_16":85,"_64":86,"_66":87,"_68":69,"_70":-5,"_72":88,"_74":88,"_75":89,"_83":92},"19f87a87-b1c8-4469-bb0b-819add302456","Ciências Sociais","ciencias-sociais","2025-04-29T01:58:37.862534+00:00",{"_77":90,"_79":80,"_81":91},10,168308,"ciencias-sociais-2",{"_16":94,"_64":95,"_66":96,"_68":69,"_70":85,"_72":97,"_74":97,"_75":98,"_83":101},"1bc1381c-537a-4d3b-a933-dadc0866bec0","Relações Públicas","relacoes-publicas","2025-04-29T02:19:12.828432+00:00",{"_77":99,"_79":80,"_81":100},14,52877,"relacoes-publicas-1",{"_16":103,"_64":86,"_66":87,"_68":104,"_70":-5,"_72":105,"_74":105,"_75":106,"_83":111},"298e73ef-9229-4ef3-a3e0-f4bb31ac0ff8","8895a046-7392-4f1e-8213-a0a997afaef1","2025-03-02T00:58:52.090133+00:00",{"_107":108,"_77":109,"_79":80,"_81":110},"description","Ciências Sociais simple description",12,795209,"ciencias-sociais-1",{"_16":71,"_64":113,"_66":114,"_68":69,"_70":115,"_72":97,"_74":97,"_75":116,"_83":118},"Publicidade e Propaganda","publicidade-e-propaganda","7a66d35f-1713-46a7-954b-d29c3ecd0138",{"_77":99,"_79":80,"_81":117},22225,"publicidade-e-propaganda-2",{"_16":120,"_64":121,"_66":122,"_68":104,"_70":103,"_72":123,"_74":123,"_75":124,"_83":128},"520b5c2c-2bee-4e6a-ac8b-49330229b5a6","Gestão","gestao","2025-03-02T00:59:01.645436+00:00",{"_107":125,"_77":126,"_79":80,"_81":127},"Gestão simple description",74,395714,"gestao-1",{"_16":130,"_64":131,"_66":132,"_68":69,"_70":115,"_72":97,"_74":97,"_75":133,"_83":136},"58ec5133-0a79-42f6-bb05-b627e53e8fa5","Marketing","marketing",{"_77":134,"_79":80,"_81":135},11,43350,"marketing-7",{"_16":115,"_64":138,"_66":139,"_68":69,"_70":-5,"_72":140,"_74":140,"_75":141,"_83":144},"Administração","administracao","2025-04-29T01:57:27.846077+00:00",{"_77":142,"_79":80,"_81":143},25,318441,"administracao-1",{"_16":146,"_64":147,"_66":148,"_68":104,"_70":120,"_72":149,"_74":149,"_75":150,"_83":153},"b85ce0f0-faf9-4e60-8116-695fbea2c8a2","Pesquisa de Mercado","pesquisa-de-mercado","2025-03-02T00:59:15.295726+00:00",{"_107":151,"_77":80,"_79":80,"_81":152},"Pesquisa de Mercado simple description",6860,"pesquisa-de-mercado-1",{"_16":155,"_64":156,"_66":157,"_68":69,"_70":94,"_72":158,"_74":158,"_75":159,"_83":157},"be35d45b-6444-4018-83c8-4ab6ae0becc5","Economia Aplicada às Relações Públicas","economia-aplicada-as-relacoes-publicas","2025-04-29T03:44:32.303369+00:00",{"_77":160,"_79":80,"_81":82},3,{"_16":162,"_64":147,"_66":148,"_68":69,"_70":63,"_72":163,"_74":163,"_75":164,"_83":165},"c0243811-27b0-42aa-a945-fdf927ba3c7d","2025-04-29T04:00:18.906692+00:00",{"_77":80,"_79":80,"_81":82},"pesquisa-de-mercado-9",{"_16":167,"_64":147,"_66":148,"_68":69,"_70":168,"_72":169,"_74":169,"_75":170,"_83":171},"c826ae92-eafe-4cbd-a128-544e58245476","e563656c-ff5c-4816-9623-93347630d633","2025-04-29T04:00:08.35922+00:00",{"_77":80,"_79":80,"_81":82},"pesquisa-de-mercado-8",{"_16":168,"_64":173,"_66":174,"_68":69,"_70":130,"_72":158,"_74":158,"_75":175,"_83":177},"Planejamento Estratégico de Marketing","planejamento-estrategico-de-marketing",{"_77":90,"_79":80,"_81":176},15029,"planejamento-estrategico-de-marketing-3",{"_16":179,"_64":147,"_66":148,"_68":69,"_70":155,"_72":169,"_74":169,"_75":180,"_83":181},"e6525ac9-d87c-4c95-b11d-600d4851b527",{"_77":80,"_79":80,"_81":82},"pesquisa-de-mercado-7",{"_12":15,"_14":15,"_16":183,"_18":184,"_37":15,"_38":197,"_60":198},"2d665929-75c2-4055-9862-e18787fd4efe",[185,188,191,194],{"_16":186,"_22":23,"_24":187},"f7914012-7b07-4ff4-a974-1b92370baf50","Fenomenologia.",{"_16":189,"_22":27,"_24":190},"29847c9a-5047-4379-9ea2-ea428562ea73","Grupos de foco.",{"_16":192,"_22":31,"_24":193},"3abbc683-3a37-49c9-9c6d-c770a456011a","Netnografia.",{"_16":195,"_22":35,"_24":196},"a3d79133-a697-4a43-ba84-b4879c82f9b1","Fotoetnografia.","

Considere a situação descrita a seguir e assinale a alternativa que contém a técnica de tratamento de dados da pesquisa qualitativa utilizada.

João dedicou os últimos anos da sua carreira acadêmica à compreensão do fenômeno do encontro das águas na Amazônia e os impactos desse encontro sobre a cultura dos ribeirinhos da região. A técnica em uso é:

",[62,84,93,102,112,119,129,137,145,154,161,166,172,178],{"_12":15,"_14":15,"_16":200,"_18":201,"_37":15,"_38":214,"_60":215},"6ee7e016-60f0-474d-b400-d9dea377a4ab",[202,205,208,211],{"_16":203,"_22":23,"_24":204},"06772f25-1dac-46c0-8e1c-3c734c7438fd","Etnografia.",{"_16":206,"_22":27,"_24":207},"37bdbd7d-a46b-4044-be4e-8e6385dc5f15","Análise de conteúdo.",{"_16":209,"_22":31,"_24":210},"efc06960-ee76-49ac-ba96-1101d88b9dae","Análise do discurso.",{"_16":212,"_22":35,"_24":213},"bc3b89e2-a1a6-4d41-9e28-9ecd887955fe","História Oral.","

Considere a situação descrita a seguir e assinale a alternativa que contém a técnica de tratamento de dados da pesquisa qualitativa utilizada.
Fernanda acabou de tabular 12 entrevistas e constatou que a palavra Itatiaia foi utilizada por 32% dos entrevistados. A técnica em uso é:

",[62,84,93,102,112,119,129,137,145,154,161,166,172,178],{"_12":15,"_14":15,"_16":217,"_18":218,"_37":15,"_38":231,"_60":232},"98436370-a89a-4b68-b3f9-5bc6bd783366",[219,222,225,228],{"_16":220,"_22":23,"_24":221},"127e29ac-171b-4676-a31b-1b47e24d3d17","Devolução.",{"_16":223,"_22":27,"_24":224},"b625b0f6-4da3-40dd-b72c-24de90cb1887","Troca.",{"_16":226,"_22":31,"_24":227},"66df7e27-f7db-467f-8c7a-d55392febcfa","Reclamação.",{"_16":229,"_22":35,"_24":230},"77c360d7-fc7e-4ded-835f-67a633c17961","SAC.","

Sobre os elementos que compõem o ciclo econômico, assinale a alternativa:

",[62,84,93,102,112,119,129,137,145,154,161,166,172,178],{"_12":15,"_14":15,"_16":234,"_18":235,"_37":15,"_38":247,"_60":248},"b3ea4dac-6683-4a38-8910-15743005909e",[236,239,242,245],{"_16":237,"_22":23,"_24":238},"2791b14d-7404-4a1d-89af-34ad9eea25f9","Produto.",{"_16":240,"_22":27,"_24":241},"dc73a8dc-d48c-4d76-bbe1-3b3f1ffa0a52","Venda.",{"_16":243,"_22":31,"_24":244},"4403af2d-0a4a-443f-93e2-5836b9cbc7b3","Compra.",{"_16":246,"_22":35,"_24":224},"a7cd126d-2a58-4110-9887-cf12da6da7b8","

O marketing é uma atividade de comercialização que teve a sua base em certo conceito.
Sobre qual é esse conceito, assinale a alternativa:

",[62,84,93,102,112,119,129,137,145,154,161,166,172,178],[62,84,93,102,112,119,129,137,145,154,161,166,172,178],"tagsTree",[252,261],{"_16":85,"_64":86,"_66":87,"_68":69,"_70":-5,"_72":88,"_74":88,"_75":89,"_83":92,"_253":254},"children",[255],{"_16":94,"_64":95,"_66":96,"_68":69,"_70":85,"_72":97,"_74":97,"_75":98,"_83":101,"_253":256},[257],{"_16":155,"_64":156,"_66":157,"_68":69,"_70":94,"_72":158,"_74":158,"_75":159,"_83":157,"_253":258},[259],{"_16":179,"_64":147,"_66":148,"_68":69,"_70":155,"_72":169,"_74":169,"_75":180,"_83":181,"_253":260},[],{"_16":115,"_64":138,"_66":139,"_68":69,"_70":-5,"_72":140,"_74":140,"_75":141,"_83":144,"_253":262},[263,269],{"_16":71,"_64":113,"_66":114,"_68":69,"_70":115,"_72":97,"_74":97,"_75":116,"_83":118,"_253":264},[265],{"_16":63,"_64":65,"_66":67,"_68":69,"_70":71,"_72":73,"_74":73,"_75":76,"_83":67,"_253":266},[267],{"_16":162,"_64":147,"_66":148,"_68":69,"_70":63,"_72":163,"_74":163,"_75":164,"_83":165,"_253":268},[],{"_16":130,"_64":131,"_66":132,"_68":69,"_70":115,"_72":97,"_74":97,"_75":133,"_83":136,"_253":270},[271],{"_16":168,"_64":173,"_66":174,"_68":69,"_70":130,"_72":158,"_74":158,"_75":175,"_83":177,"_253":272},[273],{"_16":167,"_64":147,"_66":148,"_68":69,"_70":168,"_72":169,"_74":169,"_75":170,"_83":171,"_253":274},[],"actionData","errors"]

Aulas em vídeo Em breve

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