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Marketing concentrado.

",{"_23":65,"_60":66,"_62":67},"76c5b240-da2b-4109-9aed-cb915443b543","B","

Marketing de nichos.

",{"_23":69,"_60":70,"_62":71},"d9cf25fc-45f1-4a2a-a565-f18a5722a5b0","C","

Marketing estratégico.

",{"_23":73,"_60":74,"_62":75},"744806f8-e168-4e87-ad78-6e6cec73fdf1","D","

Marketing indiferenciado.

",{"_23":77,"_60":78,"_62":79},"1e0bc16f-1373-476d-8a95-65b1ac9d6e5c","E","

Marketing diferenciado.

","solution_explanation","Na segmentação concentrada a organização destina todo o seu composto de marketing a um único segmento-alvo, buscando conhecê-lo a fundo e atender suas necessidades de forma superior aos concorrentes. É a estratégia clássica descrita por Kotler como “single-segment concentration”, distinta do marketing indiferenciado (mercado total) e do diferenciado (vários segmentos).","statement","

Estamos nos referindo a que tipo de estratégia de segmentação?

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Estrutura Transnacional.

",{"_23":211,"_60":66,"_62":212},"65a04105-2e8b-4e75-b400-4fd626a60c7f","

Estrutura Multinacional.

",{"_23":214,"_60":70,"_62":215},"c63e91f3-8186-4e8f-b412-859babfb4216","

Estrutura Híbrida.

",{"_23":217,"_60":74,"_62":218},"8117b16b-cea0-4cf1-9404-f4cb3fecc48b","

Estrutura por Produto.

",{"_23":220,"_60":78,"_62":221},"8efb69d3-c906-470d-8f54-4d41c9b57b16","

Estrutura de Divisões Geográficas.

","

A estrutura __________ é encontrada em empresas que tentam explorar vantagens globais e locais, valendo-se de superioridades tecnológicas e inovações rápidas.

",[224],{"_23":155,"_37":156,"_39":157,"_130":131,"_132":145,"_103":158,"_105":158,"_25":225,"_107":157},{"_135":160,"_137":138,"_139":161},{"_19":227,"_21":22,"_23":228,"_57":229,"_80":22,"_82":244,"_31":245},"49753a59-fc1e-40d4-887b-3f460dbf79cc","a895392f-ddb0-4c38-bde1-a20b2dbddc16",[230,233,236,238,241],{"_23":231,"_60":61,"_62":232},"27179fc8-0c1b-46c6-8664-b5b8358dfd1e","

Inovação.

",{"_23":234,"_60":66,"_62":235},"7cf4fba5-2e7b-4e84-99d0-00e1b018ea9a","

Exclusão.

",{"_23":227,"_60":70,"_62":237},"

Inserção.

",{"_23":239,"_60":74,"_62":240},"4fbfe4f8-c55d-4cf0-a33a-870436fdba11","

Deleção.

",{"_23":242,"_60":78,"_62":243},"f30e4d05-42a5-430b-a82b-14e5f0f40525","

Captação.

","

O Novo Mercado é um segmento no qual as empresas devem se comprometer com a adoção de práticas de governança corporativa e disclosure adicionais em relação ao que é exigido pela:

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Comentários