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Marketing concentrado.

",{"_23":65,"_60":66,"_62":67},"76c5b240-da2b-4109-9aed-cb915443b543","B","

Marketing de nichos.

",{"_23":69,"_60":70,"_62":71},"d9cf25fc-45f1-4a2a-a565-f18a5722a5b0","C","

Marketing estratégico.

",{"_23":73,"_60":74,"_62":75},"744806f8-e168-4e87-ad78-6e6cec73fdf1","D","

Marketing indiferenciado.

",{"_23":77,"_60":78,"_62":79},"1e0bc16f-1373-476d-8a95-65b1ac9d6e5c","E","

Marketing diferenciado.

","solution_explanation","Na segmentação concentrada a organização destina todo o seu composto de marketing a um único segmento-alvo, buscando conhecê-lo a fundo e atender suas necessidades de forma superior aos concorrentes. É a estratégia clássica descrita por Kotler como “single-segment concentration”, distinta do marketing indiferenciado (mercado total) e do diferenciado (vários segmentos).","statement","

Estamos nos referindo a que tipo de estratégia de segmentação?

","status","published","hasRelatedVideo","relatedVideos",[89],{"_90":91,"_109":110,"_31":125,"_170":171,"_189":126},"content",{"_23":92,"_37":93,"_94":-5,"_95":96,"_97":98,"_99":-5,"_25":100,"_103":104,"_105":104,"_106":-5,"_107":108},"ca451fb2-9e8b-4938-801e-7ae689af8929","Demonstração das Variações Patrimoniais - DVP - Parte 1","description","content_type_id","1051eee7-c62e-4b2c-9900-77a29fcec080","resource_id","f9a280b8-ed92-4a90-bf3a-eb08b8a5f109","user_id",{"_101":102},"external_id","4650","created_at","2025-08-20T12:27:41.608438+00:00","updated_at","content_group_id","slug","demonstracao-das-variacoes-patrimoniais-dvp-parte-1","prometheusData",{"_111":112,"_118":119,"_120":121,"_122":123,"_6":124},"provider",{"_23":113,"_114":115,"_116":117},"06f120be-2194-4548-8336-7ba44ffbae14","key","grupo_q_proteus","kind","proteus","reference","1752cbea-2c21-47e0-b801-4d0c228101a4","state","completed","thumbnail_url","https://proteus.grupoq.io/videos/1752cbea-2c21-47e0-b801-4d0c228101a4/thumbnailsthumb.0000000.jpg","https://proteus.grupoq.io/videos/1752cbea-2c21-47e0-b801-4d0c228101a4/levels.m3u8",[126],{"_23":127,"_37":128,"_39":129,"_130":131,"_132":-5,"_103":133,"_105":133,"_25":134,"_107":141,"_142":143},"7a66d35f-1713-46a7-954b-d29c3ecd0138","Administração","administracao","tag_group_id","c1ce2cf2-b217-4cc7-8182-81c56bd3522d","parent_id","2025-04-29T01:57:27.846077+00:00",{"_135":136,"_137":138,"_139":140},"childrenCount",25,"content_count",0,"question_count",318441,"administracao-1","children",[144],{"_23":145,"_37":146,"_39":147,"_130":131,"_132":127,"_103":148,"_105":148,"_25":149,"_107":152,"_142":153},"58ec5133-0a79-42f6-bb05-b627e53e8fa5","Marketing","marketing","2025-04-29T02:19:12.828432+00:00",{"_135":150,"_137":138,"_139":151},11,43350,"marketing-7",[154],{"_23":155,"_37":156,"_39":157,"_130":131,"_132":145,"_103":158,"_105":158,"_25":159,"_107":157,"_142":162},"19c1aedc-b8fb-4cd6-adb9-ba9a206bdfb6","Tecnologias e Marketing","tecnologias-e-marketing","2025-04-29T03:44:32.303369+00:00",{"_135":160,"_137":138,"_139":161},6,2406,[163],{"_23":164,"_37":165,"_39":166,"_130":131,"_132":155,"_103":167,"_105":167,"_25":168,"_107":166,"_142":169},"8db586dc-5604-437d-86be-bf000350c6a7","Globalização e Marketing Internacional","globalizacao-e-marketing-internacional","2025-04-29T04:00:08.35922+00:00",{"_135":138,"_137":138,"_139":161},[],"video",{"_23":98,"_172":93,"_94":-5,"_173":174,"_175":176,"_6":-5,"_177":-5,"_111":176,"_178":179,"_122":-5,"_180":-5,"_181":-5,"_182":-5,"_183":-5,"_25":184,"_185":138,"_186":-5,"_84":187,"_103":188,"_105":188},"title","duration",26,"source_type","prometheus","iframe_url","provider_video_id","3ebace62-3310-4a8f-96b1-8202b682c335","format","quality","file_path","file_size",{"_101":102},"views_count","last_played_at","draft","2025-08-19T11:56:18.928777+00:00","tag","similarQuestions",[192,213],{"_19":22,"_21":22,"_23":193,"_57":194,"_80":22,"_82":210,"_31":211},"0c05efc7-bc92-461e-b006-e5c0bd8b2851",[195,198,201,204,207],{"_23":196,"_60":61,"_62":197},"334f1db5-8dc2-479e-b640-a520a6a9053b","

Estrutura Transnacional.

",{"_23":199,"_60":66,"_62":200},"65a04105-2e8b-4e75-b400-4fd626a60c7f","

Estrutura Multinacional.

",{"_23":202,"_60":70,"_62":203},"c63e91f3-8186-4e8f-b412-859babfb4216","

Estrutura Híbrida.

",{"_23":205,"_60":74,"_62":206},"8117b16b-cea0-4cf1-9404-f4cb3fecc48b","

Estrutura por Produto.

",{"_23":208,"_60":78,"_62":209},"8efb69d3-c906-470d-8f54-4d41c9b57b16","

Estrutura de Divisões Geográficas.

","

A estrutura __________ é encontrada em empresas que tentam explorar vantagens globais e locais, valendo-se de superioridades tecnológicas e inovações rápidas.

",[212],{"_23":155,"_37":156,"_39":157,"_130":131,"_132":145,"_103":158,"_105":158,"_25":159,"_107":157},{"_19":214,"_21":22,"_23":215,"_57":216,"_80":22,"_82":231,"_31":232},"49753a59-fc1e-40d4-887b-3f460dbf79cc","a895392f-ddb0-4c38-bde1-a20b2dbddc16",[217,220,223,225,228],{"_23":218,"_60":61,"_62":219},"27179fc8-0c1b-46c6-8664-b5b8358dfd1e","

Inovação.

",{"_23":221,"_60":66,"_62":222},"7cf4fba5-2e7b-4e84-99d0-00e1b018ea9a","

Exclusão.

",{"_23":214,"_60":70,"_62":224},"

Inserção.

",{"_23":226,"_60":74,"_62":227},"4fbfe4f8-c55d-4cf0-a33a-870436fdba11","

Deleção.

",{"_23":229,"_60":78,"_62":230},"f30e4d05-42a5-430b-a82b-14e5f0f40525","

Captação.

","

O Novo Mercado é um segmento no qual as empresas devem se comprometer com a adoção de práticas de governança corporativa e disclosure adicionais em relação ao que é exigido pela:

",[212],[212,234,244,253,259,260,261],{"_23":235,"_37":146,"_39":147,"_130":236,"_132":237,"_103":238,"_105":238,"_25":239,"_107":243},"285e532e-d2f0-4c8b-a42e-1e96738fb978","8895a046-7392-4f1e-8213-a0a997afaef1","298e73ef-9229-4ef3-a3e0-f4bb31ac0ff8","2025-03-02T00:59:01.645436+00:00",{"_94":240,"_135":241,"_137":138,"_139":242},"Marketing simple description",15,48684,"marketing-1",{"_23":237,"_37":245,"_39":246,"_130":236,"_132":-5,"_103":247,"_105":247,"_25":248,"_107":252},"Ciências Sociais","ciencias-sociais","2025-03-02T00:58:52.090133+00:00",{"_94":249,"_135":250,"_137":138,"_139":251},"Ciências Sociais simple description",12,795209,"ciencias-sociais-1",{"_23":254,"_37":38,"_39":40,"_130":236,"_132":235,"_103":255,"_105":255,"_25":256,"_107":258},"40f693da-10ec-43f3-930c-f9e77d26fc23","2025-03-02T00:59:16.292523+00:00",{"_94":257,"_135":138,"_137":138,"_139":161},"Marketing Internacional simple description","marketing-internacional-1",{"_23":145,"_37":146,"_39":147,"_130":131,"_132":127,"_103":148,"_105":148,"_25":149,"_107":152},{"_23":127,"_37":128,"_39":129,"_130":131,"_132":-5,"_103":133,"_105":133,"_25":134,"_107":141},{"_23":164,"_37":165,"_39":166,"_130":131,"_132":155,"_103":167,"_105":167,"_25":168,"_107":166},"tagsTree",[126],"videoDislikes",{},"videoLikes",{},"actionData","errors"]

Comentários